About usWe are a qualitative research company. There's no mystery about what we do.
Firstly, we listen to what people say and we watch what they get up to.
Then, we thin hard about what we've seen and heard and work out what it all means.
Finally, we make recommendations to our clients about decisions we think they should take. We only make those recommendations if we believe they are in the commercial interests of our clients and the human interests of the people we've heard from.