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ActionAid tackles the effects of poverty. We also change what keeps people poor.ActionAid improves people’s lives every day. But we know that’s not enough. So we work relentlessly to change whateve...


London, United Kingdom

29 Aug 2013

Opportunity has expired

Compensation details:
£32,292 - £34,570

Senior Direct Marketing Officer

Work for ActionAid where we are delivering a bold strategy to provide sustained improvements to the poorest and most excluded people in the world.

London, United Kingdom

Applicants are required to hold the relevant Visas/Work Permits

Compensation details:
£32,292 - £34,570

Job Type:
Senior Level
Escape Factors:
Exciting Brand
Social Impact
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At ActionAid we are delivering a bold strategy to provide sustained improvements to the poorest and most excluded people in the world. It means we’re creating fantastic career opportunities for experienced sector professionals who want to be part of an organisation that is making a real difference. Join our action to end poverty now and be part of something truly amazing.

We want you to plan and deliver a number of high budget supporter recruitment campaigns across fundraising channels such as DRTV, direct mail and telemarketing to achieve ambitious annual fundraising targets. We’re looking to recruit significant supporter numbers to add to the £48 million of income our individual giving product portfolio represents. Based on your analysis of past campaigns, you’ll develop direct marketing programmes that grow our supporter base and increase our income. You’ll be adept at controlling budgets as well as managing suppliers so that they produce the best work for us. This will involve working closely with colleagues in other areas of our organisation to ensure we have consistently high quality, integrated campaigns that support our position and branding.

It is essential you have experience of working on fundraising campaigns where you will have gained expertise in planning and managing successful integrated individual giving direct marketing campaigns, preferably to a cold audience.You must be skilled at managing and motivating telemarketing agencies, printers and mailing houses. You also need to be able to interpret market research and apply its findings. A classic direct marketer, you’ll be used to reporting and forecasting against plans and budgets.

Meet this description and you are ready to have a major influence on our work and help make a better world.
This opportunity has expired
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