Ben & Jerry's was founded in 1978 in a renovated gas station in Burlington, Vermont, USA, by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. They had a burning desire to create a business that would not only be profitable, but would also give back to the community in which they operated. Their aim is (& always has been!) to make the best possible ice cream, in the nicest possible way. The company was founded on the sustainable concept of linked prosperity, and to this day strives to create impact for all communities they are involved with through Values Led Sourcing, reducing their environmental footprint and actively campaigning on issues of social and environmental justice with its fun and irreverent attitude. As Jerry always said “If it’s not fun, why do it?”
Food lovers ahoy! Ben & Jerry’s invites you to the launch of its ‘Sundae School’ series on Thursday 25th April, where some of the country’s most successful and exciting culinary entrepreneurs will share their secrets over ice cream as they seek to inspire and unearth tomorrow’s ethical business superstars.
Kicking us off with a bang will be a hot pot of ethical food experts including Green & Blacks co-founder Jo Fairley, who’ll be joined by Renee Elliott (founder of Planet Organic) and Jenny Dawson (Rubies In the Rubble), UK winner of the inaugural Join Our Core competition to find Europe’s top, young business moo-vers www.joinourcore.com
Held on weeknights – not Sundays! – Sundae School is a series of three intimate, interactive workshops where the public can meet and tap into the UK’s top ethical business brains. Attendees will get to network and take part in a panel Q&A, where a few lucky guests will get the chance to pitch their dream business idea to our business stars.
Pitch To Your Hero competition
All guests are invited to submit in no more than 140 characters (the same as a tweet) their dream business idea. The best three entries will get to pitch their proposal to our expert panel in person on the night, getting personal feedback, hints and tips – along with scooping a year’s supply of ice-cream. So get pitching if you want to win!
Sundae School’s ‘Food’ event will be held at Soho's Century Club, 61-63 Shaftesbury Avenue, London, W1D 6LQ on Thursday 25th April, with ice cream and refreshments at 6.30pm before the event starts at 7pm.
We hope to see you there!
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