Ben & Jerry's
London, United Kingdom
Ben & Jerry's was founded in 1978 in a renovated gas station in Burlington, Vermont, USA, by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. They had a burning desire to create a business that would not only be profitable, but would also give back to the community in which they operated. Their aim is (& always has been!) to make the best possible ice cream, in the nicest possible way.
The company was founded on the sustainable concept of linked prosperity, and to this day strives to create impact for all communities they are involved with through Values Led Sourcing, reducing their environmental footprint and actively campaigning on issues of social and environmental justice with its fun and irreverent attitude. As Jerry always said “If it’s not fun, why do it?”