About usWe are Blaze and we create the ultimate products for urban cyclists. To start with, we reimagined the bike light…
Blaze began by tackling arguably the biggest problem for city cyclists; being caught in the blind spot. Our innovative lights also have a laser that projects the symbol of a bike down onto the road ahead. They give the cyclist a presence out of their usually small footprint, helping to prevent drivers ahead from turning across their path.
It is a simple idea and a very big problem, hence the excitement – have a google! Blaze has had incredible, ongoing and incoming press attention, featuring in The Times, Telegraph, BBC, New York Times, Wired, Sky News etc. Founder Emily has won various entrepreneurial accolades and the company has to date raised 2 successful rounds of Seed Investment, with current interest from some very big names.
We launched Blaze on Kickstarter at the end of last year, wanting to raise £25K in a month, we smashed through our target in less than 5 days, going on to be 210% funded.
Now, just one year on, we are releasing both our Blaze light and the rear light for retail this Autumn. Distributing worldwide from our own website, as well as in store via exclusive partnership with Evans Cycles. However the lights are just the beginning, we have a roadmap of future products, including both hardware ad software, a tiny team of 4 full-time, and a lot to do!