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Brown + Hudson

Brown + Hudson

Brown + Hudson

Brown + Hudson is a unique, award-winning and rapidly-growing experiential travel company. Using our truly bespoke approach to trip planning we create exquisitely crafted, richer travel stories for some of the world's most demanding clients. Brown + Hudson is unlike any travel company you will have encountered. Rather than selling something humdrum, our expertise lies in creating something exceptional - something unique and utterly personal. Our clients seek hugely original journeys, rich in texture, depth and that generate phenomenal cultural insights and this is what we deliver. We’re a cross between a therapist and an investigative journalist. We approach our clients rather like a therapist might. We’ll ask them a huge number of questions. Some of them odd but always revealing. We’ll dig deep to find out about their travel history, to find out about their quirks, likes, dislikes, wishes and to understand their deepest motivations and the goal of their travels too. Then, rather like an investigative journalist we’ll turn our attention to the place they wish to travel to and look at it with fresh, curious eyes. We’ll consider its essence, reassess it and think of original, unusual or different ways to bring it to life. We’ll often involve fascinating people who have nothing to do with tourism but who add huge insight. Our work is the polar opposite of today’s quick and easy, cut and paste approach to travel. We create richer travel stories. Lasting memories, family legacies. We create only a limited number of journeys each year, and invest conceptual thought, original research, creativity and a wealth of personal experience in each. To see examples of our work please take a look here: http://www.brownandhudson.com/our-work

Professional

Location:
London, United Kingdom

Posted:
17 Mar 2013

Deadline:
Opportunity has expired

Salary details:

Salary:  £35,000 + subject to experience and profile

Discretionary annual bonus

Other significant benefits to be discussed at interview

                                 

Employer tags:
Industry:
Travel
Research
Events
Consulting
Expeditions
Esc Factor:
Entrepreneurial Work
Exciting Brand
Adventurous Challenge
Social Impact
7fd98e6d-0629-4439-9184-34d5d89587a1

Marketing Manager

Accomplished, bright & entrepreneurial individual wanted to lead this award-winning bespoke travel company's marketing journey

London, United Kingdom

Applicants are required to hold the relevant Visas/Work Permits

Salary details:

Salary:  £35,000 + subject to experience and profile

Discretionary annual bonus

Other significant benefits to be discussed at interview

                                 

Job Type:
Full-time
Level:
Senior Level
Escape Factors:
Entrepreneurial Work
Exciting Brand
Adventurous Challenge
Recommend to a friend:
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The ideal candidate will have a clear track record in marketing in luxury, travel or another relevant industry.

You will have a brilliant brain, be inventive and unorthodox. You will need to be ambitious, hard-working and have an engaging and generous personality. We seek creative and original thinkers - "Trumpeter Swans". Clarity of thought and focus are essential. You will need to be capable of big thinking conceptual thought and manage the day to day requirements of the role.


The role requires:

  • An understanding of the marketing requirements of a niche and disruptive luxury travel brand
  • Client-side experience of working with all elements of the marketing mix
  • Entrepreneurial drive
  • Creative, unconventional and conceptual thinking
  • A positive attitude, enthusiasm and sense of humour
  • Big picture thinking & an obsessive attention to detail
  • Someone who seeks excellence and continuous improvement
  • Excellent written English
  • Database, Word, Excel, Adobe InDesign
  • Passion for and a willingness to travel    
  • A thirst for knowledge and a desire to learn   


KEY RESPONSIBILITIES & DUTIES

MARKETING

  • Review and develop effective marketing strategy and communications plan
  • Implement communications plan
  • Monitor sales & marketing process according to agreed budgets  and with appropriate reporting

PR, DIRECT MARKETING, ONLINE, SPONSORSHIP & EVENTS

  • Be first point of contact with our global PR team, support press partners
  •  Liaise with Trip Planning staff to generate content for client communications and other direct marketing initiatives  
  • Review, develop and implement Brown + Hudson’s online strategy
  • Evaluate public & private event presence opportunities and where necessary implement

DESIGN & WEB     

  • Liaise with external design resources to produce marketing materials
  • Work with external web and multimedia resources to update and keep website current and relevant

WRITING

  • Produce or liaise with external writers to generate copy for marketing materials, events and presentations

BRAND DEVELOPMENT
  • Monitor competitive activity and consistency of marketing initiatives with the established brand strategy, corporate style & tone of voice
  • Contribute to new product development and brand extensions

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