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Explovia Ltd

Explovia Ltd

Explovia Ltd

An EXPLOViA is a mobile crowd gathered around the latest thing to happen - the newest track, video or gig. Everyone can introduce 3 more people via their phonebook, and so the crowd grows until it'...


London, United Kingdom

23 Sep 2013

Opportunity has expired

Compensation details:
TBC - Competitive (dependent on experience).

Marketing Director

Experienced marketing superstar wanted to join innovative mobile / word-of-mouth / retail / events startup.

London, United Kingdom

Applicants are required to hold the relevant Visas/Work Permits

Compensation details:
TBC - Competitive (dependent on experience).

Job Type:
Senior Level
Escape Factors:
Exciting Brand
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Explovia is focused on capturing word-of-mouth on mobile, leading to sales of tickets and retail items.

Our mission is to make the world a little more friendly, and sell things whilst we do it. We are a seed-funded start-up, based in London’s Tech City, well positioned to disrupt the worlds of social shopping and mobile advertising.   

Position Scope:

We are looking for an experienced Marketing Director with a successful track record in launching mobile apps combined with a strong background in social, as well as either retail or ticketing e-commerce.

The successful candidate will have a passion for e-commerce and events, a deep understanding of the current online shopping landscape, and a strong background in developing and executing bold and creative merchandising and promotional campaigns.

At Explovia things move fast.

If you're competitive, want to work with smart, creative and energetic people and possess the initiative, confidence and good judgment to make independent decisions every day - then you're probably a perfect addition to our growing team. 

You’ll own highly visible programmes and projects, develop and implement campaigns based on customer and business data, and measure and react to their performance.  

The ideal candidate will be able to:   

  • Take the lead on all web, SEM, online and offline marketing.
  • Oversee content marketing, digital asset creation, online advertising and performance marketing.
  • Drive app downloads and generate revenue. 
  • Be a strategist with a proven track record of management, initiative and creativity.  

Role and Responsibilities:   

Marketing & Product Strategy

  • Work with the Product Development and Business Development teams to develop the acquisition and retention of users of the Explovia app.
  • Lead the creation, execution and analysis of campaigns through the following channels: SEO, PPC, Mobile Media, Potential 3rd Party Partnerships including network operators, Social networks
  • Analyse potential partner relationships for the product to ensure best market positioning.
  • Define and execute an operational strategy that allows for improvement of the existing product as well as driving the innovation of new ideas.


  • Craft and evangelise the company’s value proposition – both internally and externally.
  • Write strong copy, including irresistible calls-to-action, for targeted audiences.
  • Ensure that all activity is on brand and complimentary to other channels.

  • Foster a community of users around the app.
  • Understand the app’s users, their problems, needs and questions, and use this to improve the app. 
Competitive Analysis

  • Conduct market analysis to ensure competitive analytics are accurate.
  • Seek out and be aware of how and where the latest digital innovations could apply to Explovia.
  • Monitor and communicate competitor activity.

Planning, Budgeting and Performance

  • Own the mobile marketing activity budget, forecasting spends and ROIs.
  • Build an appropriate campaign mix based upon projected and historical ROI analyses.
  • Analyse data and produce dashboards and reports to track/inform internal performance.

Skills & Experience:


  • Hunger.
  • Relevant work experience in online or digital marketing, site management, and/or site merchandising.
  • University degree.
  • Significant experience with mobile app releases, B2C eCommerce and online products.
  • Extensive budget and stakeholder management skills.
  • Demonstrated success defining and launching mobile applications.
  • Ability to analyse data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of marketing programmes.
  • Excellent project management skills, including work prioritisation, planning, and task delegation.
  • Knowledge of ecommerce and events industries.
  • Experience in building and managing roadmaps.

  • MBA or Masters.
  • Previous start-up experience.

This opportunity has expired
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