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FormFormForm Ltd

FormFormForm Ltd

FormFormForm Ltd

The team behind sugru, a handy new thing. So handy, in fact, that we think that some day people won't know how they did without it. (Jane is at @janeonbike)


Hackney, London, United Kingdom

22 Aug 2013

Opportunity has expired

Compensation details:
In line with your experience. You'll also have access to our stock option scheme.

Employer tags:
Consumer Products
Esc Factor:
Exciting Brand
1a8e2157 ada5 4674 9bf9 a474c63e6521

Multi-Channel Marketing Manager

Marketing guru needed for one of the coolest products of the decade! Sugru.

Hackney, London, United Kingdom

Applicants are required to hold the relevant Visas/Work Permits

Compensation details:
In line with your experience. You'll also have access to our stock option scheme.

Job Type:
Senior Level
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We’re a team of inventors, material scientists, designers, video makers, business and production people based in Hackney in East London.

Our company is based on the premise that everyone is creative, and can find meaning and happiness in creative acts like fixing, modifying and making. We're obsessed with serving our customers, helping enable and champion creativity in all its forms.

sugru is our product, and people seem to really like it, so we're growing quickly. In the last 3 years, we've grown from a 2-person shop to a 50-strong team of awesome people. We love working here, and we think it shows.


Why join the sugru team?

Our team. This is the most interesting mix of smart, humble, driven, multi-talented people we've ever been in a room with. We're united by a common goal, and we're excited about the future, not least because we want to help shape it.

Growth. It's rare for people who join our team to be doing exactly the same job in 6 months' time. We try to make sure that every one of our team is playing to their strengths, and the way we work naturally rewards initiative and a can-do attitude.

We're only getting started. We've seen some huge successes over the last 3 years, but this is a beginning. We believe that sugru is an idea for the ages, and we're not going to stop until every last human has a chance to play with it.

Buddy. You get to meet Buddy, our office dog. He's a bit crazy, but he's smart as a whip(pet), and we think you'll really like him.


Marketing Team Leader (Multi-Channel)

First, a bit of background...

This role is at the very heart of our company — we've earned the trust of over 200,000 customers so far, and now we'd like to meet 800,000 of their friends. That's where you come in.

You won't be alone, and you won't be building from scratch — you'll be leading our marketing team as we deliver new projects that help articulate the soul of the sugru brand, and make meaningful connections with new customers from all walks of life.

So how will you know that you're perfect for this job? Good question.

* You play nicely with others. People like you, trust you, and you can get the most out of our in-house team, as well as our external advisors and partners. 

* You'll love leading our team to create consistently excellent work across lots of different channels and spaces: our website, customer support, PR, social & digital marketing and design for print.

* You'll be a badass project manager — able to keep the team focused, energised and aligned to our goals while keeping track of lots of projects. You'll make sure that projects are delivered on time and within budget. Your default configuration for ducks will be "in a row".

* You'll bring structure and process-driven commercial thinking to our highly creative team, in a way that values and honours their contribution.


  • Working with the CEO, you'll translate our marketing strategy into a global activity plan, as well as quarterly and annual plans.
  • You'll lead the team to deliver these plans through lots of different channels, e.g. website, E-commerce, digital & social marketing, PR including press office and publicity campaigns, retail activation and merchandising, internal communications, that kind of thing.
  • Keep the team aligned to our strategic goals
  • Keep the team energised to innovate and create opportunities for the company and brand
  • Manage the marketing & communications budget
  • Own and manage key processes and tools to ensure effective and efficient delivery of all marketing activities. Review and improve processes on a regular basis.
  • Champion and foster collaboration through your management of the team internally, and any agencies as required
  • Lead key meetings - most critically regular planning and management meetings with the marketing team internally and any external agencies, recording actions agreed and follow up to ensure completion
  • Own the overall delivery timeline of all marketing projects and campaigns identifying and escalating issues in time for appropriate action to be taken.
  • Set key goals and objectives, agreeing them with the Board, then delivering them.
  • You will be asked to comment on, challenge and refine the Board’s integrated marketing strategy, and then translate it into a yearly and quarterly plan.
  • Campaign evaluation set up and on-going delivery and the team in pulling together the final campaign evaluation, feeding this into future strategy and planning
  • Build a team including recruitment and appointing and managing agencies and other partners

Must Have:

  • Measurable experience managing the marketing of a consumer brand, ideally globally or in the US.
  • Proactive, with a strong focus on delivering end results.
  • People and project management experience in a fast-paced environment
  • Evidence of a full understanding of marketing and communications including digital and social
  • Super organised, able to prioritise and work with multiple projects at the same time
  • Great people skills - relationship building, team working, influencing skills
  • Evidence of being an excellent communicator - presentation, written and verbal
  • Consistently positive, can-do attitude - sees the bigger picture and gets on with things with minimal supervision
  • Tenacity not to take no for an answer with flexibility to adapt within a constantly moving market
  • Measurable experience leading a team in successful projects

Nice to Have: 

Experience growing a small brand to global domination


If we turn out to be a good fit, you will be reporting to the CEO and General Manager.

**And finally,**

If you're a recruiter, please don't contact us about this role. 
This opportunity has expired
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