User Acquisition Workshop

Alex Kahn, Managing Director and Co-Founder, Timgu Ltd.

Saturday, February 16th from 11:00 am - 3:00 pm

You have a great product… but now how do you get people using it? Not everyone experiences the overnight success of turntable.fm, Foursquare, or Facebook. Using the right tools can be the difference between a massive success campaign and one that fizzles out.

This session will provide an in-depth overview of the golden rules of user acquisition using AdWords.

Students will learn:

- the basics of Google's Conversion & Analytics module

- how to use Google's Display Network

- how to make the most of the Display Network's various features

- learn the tools to set up a targeted campaign for their customer base as well as attract new business through some of the most effective messaging available.

Prerequisites: A basic knowledge of Google AdWords is assumed. Already know the basics? Then this 4-hour workshop will help take your AdWords campaign to the next level.