What's stopping customers signing up for your product? Or becoming paying users? Are the changes you're making having a effect?

With a few hours investment in simple analytics you can answer all of the above questions. Even better, you can start using your data to drive your decision-making.

In this class attendees will learn the tools and techniques to understand and grow their user base, including: - What data to collect, and how to collect it - How to analyse it meaningfully, including moving beyond out-of-the-box tools - Two powerful ways to view your data (funnels and cohort analysis) - Common metrics mistakes

The content is unashamedly focused on small companies ( < 25 employees), who face different challenges gathering and analysing data to large organisations.

The class will look at small sample sizes and limited resources straight-on, with no time for dealing with how the Obama campaign used A/B testing.