Understanding Funnels and Analytics 

Grey Baker, Head of Metrics, GoCardless

Wednesday, April 10th from 7:00 pm - 8:30 pm

What's stopping customers signing up for your product? Or becoming paying users? Are the changes you're making having a effect?

With a few hours investment in simple analytics you can answer all of the above questions. Even better, you can start using your data to drive your decision-making.

In this class attendees will learn the tools and techniques to understand and grow their user base, including:

• What data to collect, and how to collect it
• How to analyse it meaningfully, including moving beyond out-of-the-box tools
• Two powerful ways to view your data (funnels and cohort analysis) 
• Common metrics mistakes 

The content is unashamedly focused on small companies ( < 25 employees), who face different challenges gathering and analysing data to large organisations.

The class will look at small sample sizes and limited resources straight-on, with no time for dealing with how the Obama campaign used A/B testing.

Instructor: 

• Grey Baker heads up analytics at GoCardless, an online payments startup. Previously he waded through data at McKinsey and Cambridge.
  

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Our Refund Policy: Plans change. We get it. But if you can't make it to a class/workshop, please email us at London@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.