The appeal of SAAS for customers is obvious; pay for what you use, no long term contracts, attractive pricing and ongoing innovation. However from the entrepreneurs perspective many of these customer benefits can cause numerous headaches. This class will cover topics like: What KPI's should I focus on? How can I reduce churn? What should my pricing strategy be? What is the most effective marketing approach to take?
General Assembly
General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.
Who to follow
Marketing Software As A Service
Event - 16 April 2013
- Event has expired
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9 Back Hill 4/F
EC1R 5EN London United Kingdom