General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.
Digital Strategy for E-Commerce Startups
Emma Watkinson, Founder and CEO, SilkFred
Saturday, 13th April from 13:00 - 16:30
Ever wondered what a Head of Digital does for a living? Heads of Digital are often the lead contributors to the e-commerce & online function strategy of a startup and are responsible for developing, managing and delivering a wide range of digital activities and initiatives. They are the champions for the evolution and operation of an e-commerce startup and are key hires for startups and brands like Not Just a Label, Net-a-Porter, Gilt, FarFetch, ASOS and Fab.com.
In our 3-hour workshop, you'll learn how to create a digital roadmap for an e-commerce brand; how to monitor quality of service, quality of content creation and maximise sales by driving customer growth, managing content creation and converting visitors to purchasers and increasing AOV.
Student Take Aways
-An overview of today's most successful new online initiatives from e-commerce startups
-The language and framework to develop, implement and enhance a startup's global ecommerce strategy
Hit the ground running from day one, driving the development of sales, managing content creation and ensuring engaging customer and user experience.
-A familiarity with the current e-commerce digital landscape and a willingness to dig in! Laptops recommended.
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Our Refund Policy: Plans change. We get it. But if you can't make it to a class/workshop, please email us at London@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
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