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General Assembly

General Assembly

General Assembly

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Exciting Brand
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General Assembly

London, United Kingdom

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General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

Why are we exciting?

Over the past two decades, the technology enabling the creation of online products has become cheaper and more effective, democratizing entrepreneurship while reshaping the job market. At the same time, design has come to play an increasingly important role in the creation of intuitive and differentiated user experiences.

While we're experiencing a new era of dramatic growth in entrepreneurial innovation — one that utilizes technology and design to disrupt industry and culture — finding a place to cultivate these ideas is quite difficult. In addition, developing the skills necessary to succeed in this landscape can be a daunting, confusing, and lonely journey.

At General Assembly, we offer a new model for learning these skills, one that features emerging content taught by top practitioners with real-world experience. Our global network of campuses not only brings people together – it takes advantage of a new kind of learning-by-doing. Through our curriculum, entrepreneurs receive a pragmatic and multi-disciplinary education at the intersection of technology, design, and business. By connecting entrepreneurs, expert instructors, and motivated thinkers, we're cultivating a multi-faceted community of like-minded individuals united by common goals, shared experiences, and the occasional dance party.

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