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Good Business

Good Business

Good Business is a strategy and marketing consultancy that helps organisations work out what society expects of them, and how these expectations are evolving. Then we help them change to meet and exceed these expectations.

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  • Consulting
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  • Social Impact

Good Business

LONDON, United Kingdom

What is our culture like?

We are an energetic, creative and collaborative team. We are passionate about what we do, and about the way in which we do it. We care about the world, society and the environment and really believe in living our values. You won't find any plastic bags or non-Fairtrade coffee in our office and most of us cycle, albeit perilously, everywhere.

We are highly professional, but not at all corporate. We have a great 'open-door' office environment that values the opinions of the junior members of our team as much as those of our Directors. Everyone makes the tea here.

Being a young team our culture is fun and relaxed, and whilst we always ensure we are delivering the best to our clients we also make time to enjoy the benefits of working so close to some of London's best pubs!


Why are we exciting?

We are an established thought leader on the role of business in society, and have over a decade's experience in helping organisations deliver social change. We work with organisations of all shapes and sizes - from multinationals and household brands to start ups and charities - to help them develop strategies, approaches and programmes that reflect and achieve their social purpose. We combine marketing techniques, behavioural science and sustainability insights, and put these to work to change social attitudes and behaviours.

From creating international cause related marketing campaigns for some of the world's biggest brands to developing and embedding responsible business strategies to Global FTSE100 companies, we are lucky to be able to have, and see, a real impact across all of the work that we do. What sets us apart is our ability to tangibly add business value (and profit) to our clients brand or organisation whilst adding real ethical values to what they do. And you can't really put a price on that warm fuzzy feeling you get from actually doing something good.


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