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Good Innovation

Good Innovation

Good Innovation

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Good Innovation

London, United Kingdom

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We help organisations that do good to grow. We're a young management consultancy with both values and a conscience - we only work on projects that have a societal benefit. We help good and ethical causes grow both their income and their impact on society - through strategy development, insight, idea development, proposition development, business cases and piloting. 

About us

We help organisations that do good to grow

We're a consultancy / agency set up with the objective of helping organisations that have a social purpose to grow and expand.

  • We help charities take the risk out of developing new ideas to raise money and to engage with new and existing supporters.
  • We help charities develop better services to deliver greater impact.
  • We help social enterprises succeed and scale.
  • We help local government develop and deliver new services.
  • We help companies achieve social impacts to benefit society – and their bottom line.

We’re a values-driven business that is passionate about creating change by combining a creative and commercial approach to the development of new products and services. 

We've worked with some great clients over the last couple of years, including UNICEF, RSPCA, Shelter, Macmillan, WaterAid, Oxfam, Breakthrough Breast Cancer, Marie Curie, Age UK and Diabetes UK.  

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Who are we?

We're a team of entrepreneurs who are driven by a desire to take skills which have often been developed in the commercial sector and to apply them to doing good and making a difference. 


We believe that the fields of doing good, charity and social enterprise will start to look very different over the next ten years, but in order for this to happen things are going to have to be done differently.

We believe that the boundaries of charity will change, doing good will drive behaviour and that the pace of change will only increase.

However, in order to do things differently, we believe that ideas need to be based on insight, that there is such a thing as a bad idea and that innovation is more than just a flash of's 10 % inspiration and 90% perspiration 

What are we looking for?

We're looking for great people who can either work for us full time or help us on specific projects. 
We have four key values:
  • We want to be able to look back on what we've done and see the difference we've made
  • We want to think differently and encourage the people we work with to do the same
  • We will do the right thing, not the easy thing
  • We want to enjoy what we do, learn and have fun
We're looking for people who share these values and ambition who also have expertise in the field of innovation, growth or product development. 
So, if you know the differences between an idea and a proposition, an observation and an insight and a business model and a business case we'd love to hear from you!


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