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graze

graze

graze

Graze was started by 7 friends who all share a passion for food. We deliver tasty, natural snacks through the post in the UK and, since our official launch in January 2009, have grown massively. We...

Professional

Location:
Richmond, London, United Kingdom

Posted:
5 Jul 2013

Deadline:
Opportunity has expired

Compensation details:
Competitive salary & shares in the business

Employer tags:
Industry:
Tech
Retail
Consumer Products
Food & Drink
Esc Factor:
Entrepreneurial
Exciting Brand
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Marketing Manager

Marketing mogul wanted to join the graze crusade

Richmond, London, United Kingdom

Applicants are required to hold the relevant Visas/Work Permits

Compensation details:
Competitive salary & shares in the business

Job Type:
Full-time
Level:
Mid Level
Escape Factors:
Entrepreneurial
Exciting Brand
Function:
Marketing
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At graze we make and deliver tasty, natural snacks through the post. Since our official launch in January 2009 we have grown massively in the UK, including extending our product range into more and more snack categories and into breakfast and boxes for kids.  We are also scaling in the US this year after a very successful trial launch in early 2013. We currently employ approx. 250 people split between our head office in Richmond, our factory in Feltham and our new state of the art facility in Hayes.

We are expanding our business, our products and our team every week, intent on turning one of the iconic UK start-ups of the last five years into a great global brand.  And for a marketer we think we have a great set of ingredients:  a unique service and brand that customers love; an intense focus on inventing new things; direct customer relationships and ownership of the whole value chain; incredible data; a strong market position; and a growing team of expert, passionate people.


The role:

Deliver critical marketing / customer experience initiatives for graze, including our member get member / referral programme

Why we're looking

We’re expanding the team and have several high priority areas we want to increase focus on

What you’ll be responsible for
  • Own a set of customer proposition projects for graze, starting with our critical member get member referral programme where customers get benefits for referring new customers to graze. However, this role will be broad and cover different projects depending on business needs.
  • Lead planning and delivery of your projects, marshalling contributions from all the impacted teams in marketing and across the business especially web/tech teams
  • Own the revenue and business impacts /budget for your initiatives
  • Proactively identify opportunities to develop the graze proposition and customer experience, gain buy-in to these and make them happen
Your day to day tasks

Using our member get member programme as the example, you will be:
  • Analysing performance of the programme, identifying opportunities to improve it and tracking performance vs goals
  • Listening to customers, intimately understanding their experience and needs
  • Designing changes to the experience based on your analysis
  • Designing and managing marketing campaigns to boost performance: target customer, proposition, channel and message, pricing etc
  • Scoping your ideas with other teams (e.g. our web team, our factory operations team) to identify the best way to implement them
  • Leading implementation, managing the project plan and everybody’s tasks to implement changes successfully
  • Manage stakeholders across the company so they know how they and their teams will contribute to the results on the project and see how all elements fit together

What we’re looking for in you
  • Considerable experience in a challenging marketing/commercial role, ideally with consumer or consumer goods experience in a direct marketing environment
  • Smart problem solver, highly numerate, with a strong customer / commercial orientation
  • Ability to work in a complex operations/manufacturing environment to build great customer experiences that work in reality
  • An advantage if you have experience of either product development or web development projects
  • A great team player who thrives on collaborating with different people and teams
  • Somebody who enjoys doing, not just thinking, and loves organising a project to make things happen
  • Highly results and learning oriented, seeking an environment where your role can expand fast based on your impact and contribution
  • Somebody who thrives on variety and prefers a wide range of projects in different areas over time
  • Top tier degree / education
  • A passion for graze and our customers
This opportunity has expired
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