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graze

graze

graze

Graze was started by 7 friends who all share a passion for food. We deliver tasty, natural snacks through the post in the UK and, since our official launch in January 2009, have grown massively. We...

Professional

Location:
Richmond, London, United Kingdom

Posted:
29 Aug 2013

Deadline:
Opportunity has expired

Compensation details:
Competitive salary plus benefits & equity

Employer tags:
Industry:
Tech
Retail
Consumer Products
Food & Drink
Esc Factor:
Entrepreneurial
Exciting Brand
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Digital Campaign Manager (Customer Acquisition)

Play a key part in graze's extensive growth plans through optimising and expanding our digital channels

Richmond, London, United Kingdom

Applicants are required to hold the relevant Visas/Work Permits

Compensation details:
Competitive salary plus benefits & equity

Job Type:
Full-time
Level:
Mid Level
Escape Factors:
Entrepreneurial
Exciting Brand
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The Role

We have big plans to build on our success and are currently going through a very exciting period of expansion.  This has created a new opportunity for an Online Acquisition Manager.

As Online Marketing Manager you will be part of our growing Acquisition Team, and become the master of acquisition of sign-ups through digital channels, increasing the role digital campaigns play within our overall channel mix.

Why we’re looking

We’re looking to diversify our acquisition channel mix and want digital to play a bigger part. We’ve got ambitious growth plans this year and you’ll play a key role in hitting our overall sign-up targets by optimising existing digital channels and unlocking plenty of new ones.

What you’ll be responsible for:

  • Analysing the performance of existing digital campaigns, optimising them and scaling them to deliver greater volume of sign-ups.
  • Developing a strategy for the testing of a wide range of new digital channels, and making recommendations on their role in our acquisition mix.
  • Leading the development of our online creative and the implementation / reporting of online creative testing.
  • Work with the Head of Acquisition in forecasting marketing spend and sign-ups from digital channels and their role within the overall mix.
  • Be the key point of contact for digital with our media agency and other digital agencies we work with.
  • Make recommendations on the use of specialist agencies in the development of digital acquisition for graze.
  • Becoming the thought leader on digital direction and keeping abreast of developments in online direct response marketing.
  • Within 6 months of starting, you will have tested a wide range of new digital campaigns and analysed their performance against our key acquisition KPIs (cost per trialist, conversion, CTR). You will have a clear understanding of the role each can play (or not) in our overall sign-up targets and developed an opinion on the potential use of external agencies.
  • You will have assessed all existing spend on digital campaigns, implemented optimisation, demonstrated improvements in performance and made recommendations on their future use in the overall acquisition mix.

What we’re looking for in you:

  • Degree from top tier University
  • A clear track record in an online direct response acquisition role (client or agency)
  • Strong analytics experience, able to generate meaningful insight and to effectively present findings
  • Good understanding of online marketing channels and the pros/cons of each
  • Experience with Google Adwords, Google Analytics and an understanding of DSPs
  • Highly numerate with strong Excel capability
 
This opportunity has expired
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