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HouseTrip

HouseTrip

HouseTrip

HouseTrip.com is Europe’s largest holiday apartment booking website. The concept is simple: when taking a trip, anyone can book a whole apartment or villa for the price of a hotel room. HouseTrip is easy and safe. Easy because guests book an apartment like they’d book a hotel, online and with a credit card.Safe because HouseTrip is scam-free, letting guests pay securely at the time of bo

Professional

Location:
London, United Kingdom

Posted:
8 Jul 2013

Deadline:
Opportunity has expired

Compensation details:
Competitive

Performance Marketing Analyst

We are currently looking for a Performance Marketing Analyst with extremely strong numeric and analytical skills to join our Growth team.

London, United Kingdom

Applicants are required to hold the relevant Visas/Work Permits

Compensation details:
Competitive

Job Type:
Full-time
Level:
Senior Level
Escape Factors:
Exciting Brand
Social Impact
Function:
Marketing
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The primary responsibility of the Performance Marketing Analyst is to support the Head of Performance Marketing in planning, implementing, analysing, developing and optimising HouseTrip’s digital marketing campaigns.
 
This role will mainly focus on HouseTrip’s paid search & display activities based on the business’s targets and the performance marketing strategy.
 
The role will also be expected to provide actionable insights and recommendations on how to improve performance for these channels

HouseTrip is one of Europe’s largest holiday rental websites with over 1.5 million visits from unique visitors every month, and over 100m USD in revenue.  We’re passionate that the experience of staying in a holiday rental is far superior to staying in a hotel; so we’ve made them just as easy to book.
 
Performance marketing is the “engine” of HouseTrip’s business.  We’re the best in our industry – but have the ambition of being the best in the world. We’re a business that believes, delivering best in class scalable systems for performance marketing is possible and can be a competitive advantage.
 
We are currently looking for a Performance Marketing Analyst with extremely strong numeric and analytical skills to join our Growth team.
 
Reporting to the VP of Growth, you will be unlocking opportunities to accelerate further growth. You will help us to define and implement our Performance Marketing system that is the process and technology framework around the key processes of performance marketing such as:
 
  • Mining keywords
  • Setting bids
  • Managing our portfolio of destinations
  • Calculating ROI
  • Identifying opportunities for growth
 
Embedded in with our performance marketing team, you will learn from a world-class group of professionals, deepening your analytical skills and gaining real depth in performance marketing.
 
 
Responsibilities                         
 
You will be responsible for – developing and operating the processes within our “Performance Marketing System” these include but aren’t limited to:
 
  • Creating and automating performance dashboards for tracking our progress vs plan
  • Developing rules and processes  / algorithms for supporting the team in mining keywords
  • Developing rules / macros and templates for launching campaigns – e.g. excel macros for adcopy
  • Rigorous performance analysis of tests executed by the team
  • Manage and evolve our cross channel attribution model
  • Ad Hoc speculative analysis into data using bespoke / innovative data science processes to identify opportunities for growth: e.g.
  • K means clustering of keyword data to find semantic similarity
  • Decision tree algorithms
  • Loading host, guest relationships into graph databases
 
 
Requirements
 
You are a driven, analytical individual – that is passionate about using your skills to drive growth. You don’t need to have depth in performance marketing – however, depth in mathematics and some experience of programming are essential as well as a passion to learn and a drive to succeed.
 
Essential
  • Strong analytical and problem solving skills
  • Highly competent modeller in Excel
  • Basic SQL
  • Experience or familiarity with R
  • Degree, preferably in Maths (ideally Applied Mathematics), Statistics or Economics
  • You have a curiosity and passion for online marketing and Internet businesses
  • You are an effective communicator and relationship builder
  • Structured thinker 
  • Self-Driven
  • Fluent written English (essential)
Desirable:
  • Experience in Machine learning, decision tree algorithms, map reduce, R, Ruby on Rails
  • Online marketing, paid search bidding and optimisation, display optimisation, SEO traffic strategies
 
 
Why work at HouseTrip?
 
  • Be part of something BIG. We’re a hyper-growth multinational / multilingual Internet business, where the opportunities for growth and development are vast
  • Recently ranked the number two start-up in London by Wired Magazine (2012), HouseTrip is  backed by “The Big Three” venture capitalists: Index Ventures, Accel Partners and Balderton Capital, and has incredible traction in the market  as its growth continues to accelerate.
  • You'll have an impact on a booming business, where you can make a real difference and be part of our success story.
  • Join a data-driven environment, which empowers its staff to perform at their best
  • You’ll be joining a large and team of passionate professionals, and  our very friendly office environment comes with free unlimited coffee/tea and sodas , bean bags (if you want a change from your usual desk) and a games area to think, chill, or blow off steam.
     
  • Plus get free breakfast and snack daily, get 5 weeks of holidays, Friends & Family HouseTrip discount, Beer o’clock on Fridays, we have a Social Committee with monthly events, ride2work scheme, training and development…. and bully Squid, our office dog!


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