Negotiation skills for entrepreneurs
Tuesday 12 February – 6pm (for 6.30pm start)
Simon Horton, expert negotiator, followed by guest investor Alex Mahler
With drinks and networking
Negotiation skills you’ll need when closing your funding deal and running the business.
passionate about your business and it really is an idea that is going
to rock the world. But you’re looking for funding and you have no idea
about how to negotiate it successfully. The term-sheet is scary and
complicated, the investors seem to have all the power, they have done it
a million times and this is your first go. You really don’t want to
sell your future for less than it’s worth.
It’s a common situation but good news is at hand. Simon Horton, author of Negotiation Mastery, and Alex Mahler, a highly experienced investor, will show you the nuts and bolts of how to make sure you get the deal you want.
even if you are not currently looking for funding, this event is for
you. The tools, tricks and techniques it will cover are applicable in
any negotiation. No more under-selling your services, no more
over-paying your suppliers, more successful negotiations with your
In the workshop, Simon and Alex will cover:
• How to get the best valuation for your company
• How to make sure you have the power in the deal
• How to make sure you get a deal that you are happy with
• How to navigate your way through the trickeries of the term sheet
• How to sell your product at its best price
• How to get the best deal from your suppliers
• How to negotiate smoothly with your business partners so everyone is happy
6.30pm Arrival and networking
7:00pm Simon Horton – The tools, tricks and techniques of successful negotiating
8:00pm Alex Mahler – Stories from the world of investment
Before and after the workshop, there will be a chance to network and talk to the presenters and your fellow entrepreneurs.
Simon Horton is an expert in negotiation skills. He has taught hostage negotiators, some of the biggest law firms in the world, and purchasing departments for many Blue Chip companies. He is a Visiting Lecturer at Imperial College and a mentor on the Said Business School Emerge Lab accelerator programme. He has coached many businesses from start-up through to million-pound turnover and beyond. He is also the author of the Amazon best-seller Negotiation Mastery.
Alex Mahler has had a long and successful career working for major American and International Investment Banks. He is a senior investment professional arranging and providing growth capital for a variety of companies and industries. He holds an MBA from the University of Chicago and is a frequent guest lecturer at Stockholm University.
Escape the City members enjoy a 20% discount when using the link below.