Social Media: How can you use it to gain market power?
Monday 18 March – 6.30pm to 8.30pm
Chris Coleridge, Teaching Fellow - UCL Dep. of Management Science and Innovation
Social Media is only useful for your company when it gets you market power. Many forms of social media simply advertise your presence rather than deliver you the kind of market authority and credibility that deliver customers. This session focuses on how to design a social media strategy and tactical plan that will produce real benefits to the early stage company.
- The four kinds of 'social power'
- Your ability to target your customers through social media
- Designing a social media campaign-- the first year
- Lean analytics and matching/adjusting your social media activities to your objectives
Chris Coleridge is a
former marketing entrepreneur who became an academic, with fingers in
strategy, entrepreneurship, marketing, social networks, social
innovation and constructive capitalism pies. He does research at the
LSE, teaches at UCL and London Business School and he likes to make
Quotes from Chris's previous intro to marketing: "0 to 10,000 customers – fundamentals of marketing and sales"
"Chris C is brilliant."
"Excellent mix of "Frameworks" and real world."
"This was a tremendously valuable class."
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