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Let's Go Holdings

Let's Go Holdings

Let's Go Holdings

We are a London-based group of brand advocacy specialists in the tech and media space. Our 3 businesses are technologically curious, creatively restless and hierarchy-lite.

Professional

Location:
London, United Kingdom

Posted:
19 Aug 2013

Deadline:
Opportunity has expired

Salary details:
Circa £50k per annum DOE

Employer tags:
Industry:
Tech
Advertising
Entertainment
Events
Marketing and Advertising
Gaming
Esc Factor:
Entrepreneurial Work
Exciting Brand
29dd9c69-2538-4ba8-ae72-18b9b40db450

Marketing Manager

All round superstar wanted for epic startup in the music world

London, United Kingdom

Applicants are required to hold the relevant Visas/Work Permits

Salary details:
Circa £50k per annum DOE

Job Type:
Internship
Full-time
Level:
Mid Level
Escape Factors:
Exciting Brand
Function:
Marketing
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The Physical Network is a 21st century salesforce, harnessing the power of real-world personal advocacy to promote products that we're passionate about. With 15,000 active promoters, in just 3 years we have rapidly grown to become the undisputed Number 1 seller of festival tickets in the UK.

2013/14 sees us looking to continue that growth trajectory, expanding our network and diversifying into new sectors. The business model is well and truly proven; now it's time to keep doing what we do - but better. To that end, we are looking for more great people to join us and help fuel our success.

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THE ROLE:

We're looking for a dynamic marketing manager who can target our resource and efforts not only to acquire new promoters, but also to activate and engage our current network.

This is a fantastic opportunity for someone with strong analytical-led marketing skills, who can both devise and deliver.

A hands-on, entrepreneurial marketer, you are skilled at social, web, funnels, analytics, email campaigns, segmentation, A/B testing, referrals schemes and personalisation of content.

Comfortable managing a team, your technical understanding allows you to direct developers to build and hone funnels until they are irresistible. That’s certainly not to say you’re just a doer – your creative thinking enables you to conceive new strategies and your knowledge of cutting edge marketing techniques encourages you to bring fresh ideas to the table.

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What You’ll Be Doing:

ACQUISITION

  • Set up a marketing function, building the analytical capability to track ROI across various promoter acquisition channels and direct marketing spend based on those results
  • Develop TPN’s web presence to optimize natural search, building conversion funnels
  • Continually evolve web presence, applying A/B testing across multiple conversion goals to achieve optimal conversion rates
  • Manage a team of acquirers to create an efficient, manual promoter acquisition channel, benchmarking performance standards
  • Engage with internet communities to advocate TPN’s offering through the blogosphere and other influencers, attracting new promoters

ENGAGEMENT

  • Segment TPN’s promoter base and develop campaigns across social media and email to retain and engage promoters
  • Develop TPN’s network into an active, engaged community by creating a tiered advancement scale for promoters with associated motivations and rewards
  • Manage graphic design and content creation to produce appealing materials, supporting sales efforts

GENERAL

  • Pro-actively determine bottle-necks or missed opportunities in the systems and processes, highlighting them and offering solutions.
  • Go about your work in a way that inspires those around you to raise their standards of performance.
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You’ll enjoy it here if you

  • Love music and festivals. You’re music savvy, living and breathing the stuff and can talk to anyone about it.
  • Are comfortable with ambiguities and resolve them yourself if they block you
  • Are good-natured. You love to laugh and your positivity is infectious.
  • Enjoy getting your hands dirty, and working in a fast-growing and rapidly changing environment

Why TPN?

  • Environment: You work in festivals and parties, get paid, and spend your working days in our unique and upbeat environment.
  • Spread your wings: In many companies, you can be pigeon-holed into a narrow role. TPN is a meritocracy with the opportunity to get involved in many areas of the business. First build your nest. Then feather it.
  • Career progression: We are going through a period of huge growth and have backing. With immediate expansion plans into the US, as well as within the UK, there is plenty of opportunity here. You could end up heading a larger share of the UK, the UK itself, or our global ventures.

You May Have Worked

In a marketing manager/director role at:

  • A fast-growing start-up
  • An affiliate sales network
  • A company with a large, engaged customer base
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This opportunity has expired
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