Maslaha ('for the common good' in Arabic) is a charity based in East London. Established as an independent organisation in January 2011, Maslaha started out as a Young Foundation project in 2007, and continues its strong tradition of social innovation – combining creativity and entrepreneurship to tackle major social needs. In February 2012, Maslaha was recognised as one of Britain’s 50 New Radicals, a joint initiative by NESTA and The Observer newspaper to find examples of inspirational pioneers improving the lives of people and communities across the country in radical and creative ways.
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