MOO is a values-led business. Our work is driven by a strong set of core values which define our culture, how we work and everything we produce. Our values pretty much sum up what we’re all about, so listen up.
Design - Design is key to the MOO business and our customers. We believe that everything we produce should look good, work well and make the customer feel great about the things they’ve made with us. Good design runs through everything here, from the workings of the website, to our products, packaging, marketing and events.
Innovation - MOO was founded on innovation. From the revolutionary MiniCard to our user-friendly interface and ‘Printfinity’ technology, innovation is – and always will be – at the heart of everything we do. As creative thinkers we like to be first with new things, to be a leader in our market with the confidence that we’ve invented things that weren’t there before. MOO doesn’t do ‘me too.’
Community - Unlike many traditional retail businesses we enjoy active conversations with our customers. Being a good communicator and participant in online communities strengthens the bond between us and our customers, helping us to understand their needs – and create better products for them.
Excellence - Not just an empty corporate word - MOO strives for excellence in everything we do. But excellence with an exclamation mark - excellence that brings with it a sense of infectious excitement, for the products we make, and the way we make them.