We want customers to have confidence that switching banking services can make a difference and that it is worth investing their energy in doing so. So we will:
- Empower customers by providing them with trustworthy information, easier access to the mechanisms for switching accounts , promoting the alternatives and campaigning tools.
- Use the knowledge we gain from customers to communicate with banks and the Government to influence and encourage positive change.
- Collaborate with others campaigning for banking reform so that the actions of customers that switch are recognised as a vote for change in the banking sector and add weight to other campaigns looking to change the banking sector.