Miranda and Roland Ballard started Muddy Boots Real Foods Ltd in December 2008 and learned to write biogs in the third person...
They left behind their London media careers (Miranda was Sir David Frost’s PA for five years and Roland worked for Working Title Films) to return to their home county of Worcestershire to launch their own food company. They wanted to prove that a brand of beef burgers could promote top quality, ethically farmed, British beef as well as taste delicious and challenge some of the stigmas attached to burgers. They had stalls at over 350 farmers’ markets and food shows in their first year to learn their trade and find that the demand was there.
They got a lucky break to appear in a BBC One television series in May 2010 called ‘High Street Dreams’
, which saw retail and business mentors help to improve Muddy Boots and prepare Roland and Miranda to pitch to their dream retailer, Waitrose. Waitrose launched their burgers in a handful of stores in their home region after that and they have now had their listings increased to all over the country (100 stores). They also supply Ocado and some independent retailers.
They launched Oven Meatloaf in October 2012, then Lamb Burgers and a new flavour of beef burger (Mature Cheddar and Worcester Sauce) in Spring 2013. Then Meatballs in Autumn 2013.
Miranda's first cookbook was commissioned by Ryland, Peters and Small and published in March 2013. It's available through Amazon
, Waterstones, WHSmith
etc, and direct from the publishers
In March 2014 Muddy Boots are launching their first meat shop in Crouch End London.