Muddy Boots was started in October 2008 by Roland and Miranda Ballard in Worcestershire with the aim of making better burgers than those you find in supermarkets, after selling at numerous farmers markets we started to supply Waitrose, Ocado before opening our Modern Meat Shop last summer in Crouch End (North London). We now make 100 different lines of products and are supplying more and more people with our handmade meat products.
Miranda and Roland Ballard started Muddy Boots Real Foods Ltd in December 2008 and learned to write biogs in the third person...
They left behind their London media careers (Miranda was Sir David Frost’s PA for five years and Roland worked for Working Title Films) to return to their home county of Worcestershire to launch their own food company. They wanted to prove that a brand of beef burgers could promote top quality, ethically farmed, British beef as well as taste delicious and challenge some of the stigmas attached to burgers. They had stalls at over 350 farmers’ markets and food shows in their first year to learn their trade and find that the demand was there.
They got a lucky break to appear in a BBC One television series in May 2010 called ‘High Street Dreams’, which saw retail and business mentors help to improve Muddy Boots and prepare Roland and Miranda to pitch to their dream retailer, Waitrose. Waitrose launched their burgers in a handful of stores in their home region after that and they have now had their listings increased to all over the country (100 stores). They also supply Ocado and some independent retailers.
They launched Oven Meatloaf in October 2012, then Lamb Burgers and a new flavour of beef burger (Mature Cheddar and Worcester Sauce) in Spring 2013. Then Meatballs in Autumn 2013.
In March 2014 Muddy Boots Moved to London and Roland and Miranda launching their first meat shop/wine bar in Crouch End London. With the help af amazing team 2015 will be there most exciting year to date.
Miranda's first cookbook was commissioned by Ryland, Peters and Small and published in March 2013. It's available through Amazon, Waterstones, WHSmith etc, and direct from the publishers (price £9.99). Her second book Charcutterie was lauched October 2014 and her third is out in 2015.