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One-A-Week

One-A-Week

One-A-Week

1-A-Week is a young enterprise demand-side support campaign. It aims to incentives mainstream consumers to purchase at least once a week a product or service provided by young British enterprises and social enterprises. Its leverage is drawn from the power of the signalling effect in terms of product and service labelling. The campaign partners are the RSA, the LSE, and Imperial College

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