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Exciting Brand
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London, United Kingdom

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At SPOKE, we're using e-commerce to build a better menswear brand.

What We Do

SPOKE is a new menswear brand, built for the Internet. 

We believe the web is more than a channel. It’s an opportunity to make a better product. We deliver:

  • Better Fit - we cut and carry more sizes, in a centralised, flexible inventory. 
  • Better Quality - we strip out the overheads and the middlemen, to offer luxury fabrics and finishing at a sane price
  • Better Range - we don’t have retail spaces to decorate. Our range is narrow, relevant, and easy to navigate

For now we make trousers. Great trousers. But we have bigger dreams.

SPOKE has been funded by some of London’s most experienced and successful tech VC’s, including Forward Partners, and Seedcamp, and our angel investors include former directors of ASOS.

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How We Do It

To offer a better product, at a better price, we follow a few key principles:

  • We edit ruthlessly - we release small micro-collections, one category at a time - not sprawling 250-piece monsters
  • We crowdsource design - our first runs are short, and we create waiting lists; we only scale up production when we have proven demand
  • Our inventory is centralised and flexible - our clothes are finished to order
  • We use the same factories, and the same materials as storied luxury brands
  • We sell exclusively through our own online store, cutting out the retail overhead and the middlemen.
  • We make delivery and returns frictionless and free
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What can we offer Escapees?

SPOKE offers new team members the perfect startup experience.

If you are excited by the idea of building something, if that's what gets you out of bed in the morning, then this is the moment to join SPOKE: late enough that we have the wheels turning, and we're funded; early enough that you will be able to see your impact every day and you'll be transparently accountable for everything we achieve.

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