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The DoNation

The DoNation

We believe that making the world a better place is about action, not cash, so we help people make small changes to their lifestyles & inspire others to do the same. We do this through our revolutionary new sponsorship model and through employee engagement programmes within businesses.

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  • Social Impact
  • Entrepreneurial Work

The DoNation

London, UK, United Kingdom

About us

The DoNation is a young start up crossing between the worlds of social enterprise, sustainability, and digital start-ups.  We are a small team of two, but are supported by a wide network of partners, helpers, and Doers.

We launched two years ago; the first year or so was mainly focussed on working with individuals, building a community of 3,000 Doers who have all made simple but real changes to start living more sustainably.

The last few months has seen us begin to run our Do Good for Business programme, which helps companies to actively engage their employees in sustainability. Interest in this is growing rapidly and we're hoping to ramp up our efforts significantly over the coming months.

Why are we exciting?

We're revolutionising the way that people support good causes.

Through our platform, you can raise sponsorship for marathons, epic expeditions, or knit-a-thons without asking for a penny. Instead, you ask your friends to pledge to Do something - like cycling to work, eating local seasonal food, or giving up smoking. They make a direct difference - both to their health and wellbeing and to the planet - whilst feeling good about supporting you.  

And you get to really see the difference that has been inspired by you.

It's a completely new model that is showing a lot of potential, and we're at a very exciting stage of our journey. In order to ramp up our product and our marketing efforts into phase two, we'll need to grow the team significantly...
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