Welcome to the official feed for Victoria’s Secret, where Angels, Bombshells & the sexiest followers on Twitter get their fix for everything VS.
Reynoldsburg, OH, United States
21 May 2013
Opportunity has expired
Manager, Website Metrics
Join Victoria's Secret. The most powerful, best-recognized and sexiest lingerie brand in the world.
Reynoldsburg, OH, United States
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Provide analytical insights to enable the business to continually drive growth through the companys website. Possess the technical skills needed to compile and manage the data, and also have the strategic, creative, and analytical skills needed to connect the quantitative data to insights that drive and change the business.
Directly lead and mentor team of analysts to support all departments for vs.com website analytics, reporting and multivariate testing.
Provide strategic, technical, and analytical support for the website to inform the business on website trends.
Analyze current web based marketing contact strategies and their impact on website behavior and profitability (Email, Search, Comparison Shopping, Affiliate Marketing, Mobile, and Text Messaging)
Manage the creation and analysis of website test results for a variety of testing categories (offer, creative, and functionality based) with the goals of continually improving the website experience, driving the growth of the buyer file, and increasing the return on investment
Manage the competitive analytics by leverage internal and external resources to gather relevant industry benchmarks for website metrics
Integration of data analysis supported recommendations into the development of seasonal media event strategic plans to ensure maximum customer sales per primary marketing spend for catalogue, email, direct mail, and website
Work closely with other departments/divisions to implement strategies
Support multiple Internet CFIs (critical initiatives) with analytics and more importantly fact based recommendations
Present the data and analysis to the Team, other departments in Victoria's Secret Direct, and areas of Limited Brands
Ability to thrive in a highly quantitative, fast-paced environment
Ability to prioritize and manage multiple projects simultaneously and meet aggressive deadlines
Strong experience with website analytics applications and best practices around website analytics
Understanding of Internet related data and behaviors, and a thorough knowledge of the Web
A high degree of analytical curiosity that leads to comprehensive data acquisition, analysis and insight generation
Excellent written and verbal communication skills
Minimum of 5-7 years of analytical and database experience
Experience in an E-commerce or E-Marketing environment, required
Experience with website analytics applications (Coremetrics, Omniture, etc.), required
Proficient with SQL.
Bachelor's degree in marketing or other related discipline, required
Victoria's Secret, a member of the Limited Brands family, is the most powerful, best-recognized and sexiest lingerie brand in the world. Victoria's Secret inspires confidence with fashion, glamour and a touch of fantasy through its assortment of intimate apparel, beauty products, sleepwear, hosiery, and more. The Victoria's Secret brand, from its one-of-a-kind broadcast fashion show and supermodel Angels to its iconic striped shopping bag are known and desired the world over.
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