We R Interactive is a pioneering social entertainment company. It fuses premium-quality film production and interactive storytelling underpinned by gaming mechanics to create unique, shareable experiences that bring millions of people around the globe closer to their passions.
We R Interactive’s first releases, I AM PLAYR and LYROKE, are unique multi-platform games that offer fans a new way to interact with football and music.
More than 9.3 million users from 226 countries already play football game, I AM PLAYR. The game features top football talent such as Steven Gerrard, Theo Walcott, Jordan Henderson, Stewart Downing, Aaron Lennon and Scott Parker and global brand partners include Nike, Gillette, Alfa Romeo, Betfred and Red Bull.
Global deals for LYROKE, the music video game, are in place with Universal Music UK, Sony and EMI Music and talent featured includes Amy Winehouse, Calvin Harris, Carly Rae Jepsen, Ellie Goulding, Lana Del Ray, LMFAO, No Doubt, One Republic, The Saturdays, Timbaland and more.
We R Interactive is backed by several high-profile figures from across sport, music, media, film and finance, including former leading City financier and MD of Liverpool FC Christian Purslow, music and games industry veteran, Geoff Heath OBE, Elio Leoni-Sceti, former CEO EMI Music, Peter Mead, founder of Abbott Mead Vickers BBDO and Eric Fellner, founder of Working Titles Films.
The proprietary platforms developed by We R Interactive have been recognised by a series of awards, including a prestigious Cannes Lion Gold Award in 2012.