12 week part-time startup programme in London
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Your entrepreneurial apprenticeship
The Startup Tribe is a learning-by-doing community experience that will teach you how to build a startup. This is your entrepreneurial apprenticeship. It’s not about building a rocketship overnight, it’s about developing a powerful new toolkit, network and mindset to help you identify and execute exciting opportunities over the next few years as you transition into entrepreneurship.
We learn best by doing. Concepts are important but it’s only when we implement new ideas that we truly understand them. The Startup Tribe is a safe environment where you’ll be able to test your ideas and gain valuable feedback quickly.
Communities give us confidence, hold us accountable, teach us about ourselves, and help us cement new ways of doing and seeing things. This is a community experience for committed, passionate people who are excited to learn about entrepreneurship.
It has never been cheaper or easier to start a business. With the right tools and guidance we can all build exciting and impactful businesses. This course will guide you through the latest tools and help you to figure out what your personal toolkit should look like.
Your Leadership Team
Our educational excellence is a community effort. When you learn at Escape, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.
You will have a course leader and an assistant who have deep experience of starting and running successful businesses.
You will regularly hear from experts in different parts of the course. These are people who have been there and done it.
You will also get to meet previous Tribe members to learn from their experiences.
Explore Success Stories
Ed left big city law and went freelance to give him time to start sitterstars, an online childcare agency focussed on helping parents find trusted baby sitters with unique talents whilst reducing their childcare costs.
Anthony has moved away from management consulting to set up Stashbee – a community marketplace where people can book secure storage in the homes, lofts and garages of trusted homeowners who live nearby.
What You’ll Learn
The course is split into three sections covering 12 main principles to building a business.
You will be guided through a learning and doing experience covering areas such as: Idea Generation, Customer Development, Sales, Tech, Business Models, Finance & Funding, Prototyping, Marketing and many more.
Part 1: Lay The Foundations
Set clear expectations and intentions for your entrepreneurial journey. Pick directions and ideas that are right for you based on your circumstances and resources.
Part 2: Learn By Building
The best way to figure out what will work is to start doing. Learn new techniques for speaking to customers, developing business models & building prototypes.
Part 3: Make It Work
Understand what it takes to turn a project into a viable business. Get clear on what Years 1 & 2 of building a startup look like (sales, marketing, funding, team, & legals).
“The Startup Tribe has been a fantastic experience and I have met some incredible people… I wouldn’t be where I am today if it wasn’t for Escape and these words never ring truer – best money I have ever spent.”
Alby, Startup Tribe 2015
“Amazing value for money. I have saved myself the investment already in wasted time spent researching tools and products. And this is before even going into how valuable the content was and the effect it had on my confidence.”
Josh, Startup Tribe 2015
“At the first meet-up; I was still a little skeptical before we started, whether or not spending money on the course was the best use of my money since I was bootlegging & not working another job. All concerns vanished when I felt the energy in the room, heard about people’s accomplishments & aspirations and knew this community alone was more than worth the money.“
James, Startup Tribe 2015
“As soon as I started I felt that it was so worth the money – I realised our Tribe leader was absolutely brilliant as were the teachers. When you compare how much money you can spend (waste!) when starting up, it’s actually a great investment both for yourself and your business.”
Abi, Startup Tribe 2015
“Last year I did my GMAT exam and was on the verge of applying to the Executive MBA programme at LBS. I am so glad I didn’t as that would have been a complete waste of money compared to the Startup Tribe!”
Adela, Startup Tribe 2015
“How would you put a price on it? When I look back at the journey I have been on over the past 3 months, it’s amazing. When I look forward to what I can build from the knowledge and confidence I now have, I can’t even imagine how insane the next 2 years will be.. let alone the next 10.”
Ed, Startup Tribe 2015
“Yes, it was a great investment. What it has given me is a platform to launch my business. More so, it has given me access to a network via Alumni whom I can lean on and share resources and tools.“
Deepak, Startup Tribe 2015
So many people talk about starting businesses, but so few act on their ambitions. It’s understandable: startups can seem scary, expensive, risky and extremely hard. The Startup Tribe is designed to…
Demystify the startup process for you.
Together with your Tribe, you will be guided through all the key areas you need to know about to build an early-stage business. You’ll progress through a combination of learning and doing.
Help you move from thinking to building.
If you have an idea, through the course of the Tribe you will build and launch your prototype. If you don’t have an idea, you will explore a bunch of ideas, and choose one (solo or in a group) to experiment with.
Empower you to start your own business.
Although it takes more than 12 weeks to build a business, the Startup Tribe will massively accelerate you in this process, equipping you with the tools & community to take forwards as you continue to build.
By the end of the Startup Tribe you will:
Have generated, tested, prototyped, and launched your own startup ideas.
Understand the reality of the entrepreneurial path.
Have clarified your startup motivations and set realistic goals.
Have managed your personal risk and made a sensible transition plan.
Have learnt the key entrepreneurial tools, techniques and strategies.
Have developed a robust entrepreneurial mindset and resilient habits.
Have learnt how to overcome resistance and how to prioritise effectively.
Have made progress through brave action at the edge of your comfort zone.
Have met a community of people at similar stages in their startup journeys.
Have developed your entrepreneurial optimism and confidence.
People have graduated from the Startup Tribe.
Thought the Startup Tribe was a good investment.
Would recommend the Startup Tribe to a friend.
Previous Speakers Include
We’ve got a lot of friends across the whole spectrum of businesses. You’ll get to meet many of them throughout your course.
Jimmy Cregan is Founder of Jimmy’s Iced Coffee. Jimmy discovered a taste for iced coffee in Australia and brought it back to the UK as a humble bedsit business. The business has blossomed into a booming brand stocked across the UK and has reported turnover approaching £2m. Watch Jimmy in action #KYCU.
Emma Jones MBE
Emma is the best-selling author of Spare Room StartUp , Working 5 to 9 , Go Global , The StartUp Kit and Turn Your Talent Into a Business . She hosts the popular one-day business class StartUp Saturday in London.
Ed Smith and Richard Wilkinson
Ed and Richard self-taught themselves chocolate manufacturing & graphic design to build Doisy & Dam. Starting with only £2000 they’re now stocked all over London and are thought to be the next Green & Blacks.
Grazia magazine said: “Delicious dark chocolate with superfood ingredients and the prettiest packaging we’ve seen.”
There are two options for paying the Tribe tuition fee:
- You can pay £2,250 upfront.
- Alternatively, you can pay £2,500 in instalments.
Payments are not requested until after you have been through the application process and offered a place.
Where your tuition money goes
The next Startup Tribe will take place from
10th September – 30th November 2016
The Tribe is designed to fit around full-time employment.
You will be required for five weekends including Saturdays & Sundays (10am – 6pm)
You will be required every Wednesday evening from the start of the programme to the end (6:30pm – 9:30pm)
Life on the Tribe
Every session on the Tribe is different, but the ingredients are the same: lots of learning, even more doing; equal parts fun and challenge; and a good balance of helping others and being helped. It’s an environment where friendships thrive as quickly as new businesses and career changes do.
Graduate into The Escape Club
Your journey doesn’t finish after 3 months. It’s only just beginning. After the course you’ll graduate into The Escape Club. A group of 500+ previous Tribers on the same journey as you.
The Escape Club is a private network for all Tribe Alumni at Escape the City. We are full of brave escapees, ambitious career changers, & aspiring entrepreneurs. Building a career on your own terms takes time. This community is here to support you throughout your journey.
Ongoing access to all Tribe materials & other information
Community stories & the ability to showcase your progress
Monthly Tribe gatherings and bigger retreats & festivals
Structured ways of connecting with each other online
Introductions to and connections with Esc employers
We love questions, almost as much as we love providing answers. Here are a few samplings of what we’re typically asked, along with our responses:
Who is the Tribe for?
Are you tired of thinking about business ideas and ready to start building?
So many people talk about starting businesses, but so few act on their ambitions. It’s understandable: startups can seem scary, expensive, risky and extremely hard. There’s too much advice out there and so much of it is unhelpful.
Even if you think you’re ready to start something — Which books should you read? Who should you talk to? Which methodologies should you apply? It can be overwhelming and confusing.
We have built the Startup Tribe as an intensive introduction to early-stage startups. This is a programme for committed, passionate people who are excited to learn about entrepreneurship by rolling up their sleeves and getting their hands dirty.
The Startup Tribe is for people who…
- Are at the early stages of exploring their entrepreneurial ambitions.
- May have an idea or two but haven’t built or launched anything yet.
- Have a track record of getting things done and generally achieving.
- Might be frustrated by their career and be feeling keen to explore alternatives.
- Are determined not to look back on these years and regret not trying.
- Are prepared to move from thinking mode to doing mode in order to learn.
- Are attracted by the idea of moving forwards with a group of likeminded people.
Got questions? Our Tribes team are always happy to help