OLIO

Copywriter

Help craft our voice as we embark on our mission to build the next iconic sustainability brand.

We are recruiting for a Copywriter to execute on all English copy needs for the business and help craft our voice as we embark on our mission to build the next iconic sustainability brand. The role will report to the Head of Marketing for English-speaking markets, and lead on copywriting for the marketing, growth and product teams.

In this role you will be responsible for:

● Concepting and executing on copy for all owned brand channels and communications: from our website to our newsletters and social channels

● Developing copy for ad creative, be it big ATL brand-led campaigns or performance-driven retargeting creative for paid social

● Producing UX copy for the product, working closely with our Heads of Product and Product Design

● Producing all FAQ copy, working closely with our Customer Success team

● Collaborating with the Chief Brand Officer, and your fellow Spanish-speaking copywriter, on establishing a differentiated brand voice and personality through every piece of copy we put out

● Creating a copy team identity with your fellow Spanish-speaking copywriter to inspire a passion for immaculate copy standards and the nuances of tone across the business

● Establishing a structured, orderly process and prioritisation framework around copy production to meet the needs of the business

● Recruiting, onboarding and managing a freelance copywriter pool as necessary for specialist briefs (e.g. long-form editorial or SEO content) or in periods when copy requirements exceed in-house capacity

● Working closely with the Head of Customer Insights to really get into the mindset of our audience — writing every piece of copy with our target audience in mind, and continually testing and iterating on the form and content of how we express ourselves as a brand to ensure we have tight language/market fit

● Collaborating with our International Expansion team to rigorously identify consumer differences between markets, so we can tailor how we talk as a brand to the nuances of each culture

Our ideal candidate will first and foremost be as passionate about our mission as we are! In addition to this, you will have the following attributes:

● A skilled copywriter with the talent to develop and deploy a coherent brand voice in a variety of styles and tones, depending on the context

● Adept at managing processes around copy production at scale, for multiple different stakeholders

● Experience of producing copy for a range of applications, from UX copy for digital products and short-form performance marketing ad copy, to brand-led communications and longer-form content

● Experience writing copy for a brand or publication with a distinct, differentiated voice

● Naturally curious about what data and insight can do to help inform a deeper understanding of our audience and what copy is and isn’t resonating

● Experience in a start-up and scale-up environment

● Strategic and brand-led in your approach but energised about delivering impact and results

● Team player who is highly proactive, with a bias towards action, moving quickly and getting things done

● Strong people and organisational skills