Arrival Education

Marketing Manager

Join Arrival Education as they are looking for a Marketing Manager

Position Summary - Scope of Job


Marketing  Manager

  • Full Time - Permanent Contract

  • Based in South East - Remote Working with frequent travel to London

  • £45,000/annum

Would you like to play a leading role in the delivery of Arrival Education’s rebrand and marketing strategy as we embark on an exciting period of high growth?

The B2B Marketing Manager will be a key member of the marketing function at an exciting time in our business with a high growth strategy, a company-wide rebrand underway and a new marketing team being built.  We’re looking for a talented allround marketer who can create a strategy while happy to immerse themselves in the execution. 

Over the short term, you’ll be heavily involved in the company rebrand as we transition our marketing assets so we are looking for someone who is a well-rounded marketing generalist who can apply their knowledge across all marketing disciplines. 

Main Responsibilities

Brand

  • Work with the Head of Marketing to plan and deliver the rebranding programme for Arrival during 2022

  • Ensure all outward-facing communications are aligned with our brand in terms of brand values, strategy as well as visual identity and brand guidelines

  • Champion the Arrival brand guidelines and tone of voice across the business, advising teams on best practice

  • Set up schedule to convert all assets and find outsourcing partners where necessary, managing supplier relationships 

Content

  • Work with Head of Marketing to create data-driven content strategy focused on all stages of the B2B sales cycle for each business unit

  • Manage and deliver content plan and calendar which supports the three Arrival business units of: Inclusive Leadership, Talent Solutions, Early Years and Community

  • Create and write content for the all relevant marketing communication channels including website, social media and blog posts

  • Proofread and edit copy to ensure all copy and articles are produced to a high standard

Marketing campaigns and business growth

  • Come up with great, bold ideas that place Arrival at the front of mind for target audiences

  • Work with internal teams to create new and creative ways to reach audiences

  • Design strategies to generate top-of-funnel demand, working closely with Digital Marketing Manager

  • Plan and carry out thought leadership campaigns on a quarterly cycle

Events

  • Deliver webinars for multiple audiences including prospective clients but also our talent network 

  • Oversee delivery of in-person events ranging from larger-scale conferences through to round-table sessions

Digital and Social Media

  • Contribute to Arrival social media channels, drive engagement, post content and ensure consistency in terms of our tone of voice and how we respond 

  • Review and track social media and website analytics to monitor performance and engagement

Partnership and Sales Support

  • Work with client partners to deliver a clear communication strategy around our partnerships

  • Create and deliver branded collateral material and resources to support the sales strategy and process

  • Support the sales process by preparing powerpoint decks and proposals for prospective client or current client sales pitches

  • Conduct interviews with various stakeholders and write up interviews and articles

Management

  • Line management of Marketing Executive with view to future team growth

You’ll have a background in B2B marketing and have proven ability to plan and produce content that generates awareness and brand engagement. You’re an experienced and exceptional marketer who is willing to roll your sleeves up, come on our growth journey and be excited by the impact you can make on Arrival's future.

About the Person

We are looking for a strong Marketing Manager who is:

  • Experienced in B2B marketing (5+ years)

  • Able to create and design marketing strategies

  • Highly experienced in content creation and content strategies

  • Flexible in their approach and comfortable executing the tasks associated with the strategy

  • Experienced in copywriting and proofreading

  • Detailed oriented 

  • An effective communicator and highly organised

  • Creative, dynamic and innovative

  • A self-starter, naturally positive and tenacious and highly motivated

  • Able to successfully deliver at pace in a start-up environment

  • Comfortable managing multiple projects simultaneously

  • Passionate about our agenda

  • Works well under pressure and able to offer creative solutions

  • Results driven and solutions focussed 

  • Social, confident and outgoing

This role is remote based and will involve occasional travel into London as and when required.

In return, we are offering a salary of up to £45,000/annum for this role.

About the Recruitment & Selection Process

If you are interested in this role and would like to find out more, we will be running a short webinar for interested candidates on:

  • Thursday 7th April 2022 at 6.30 pm

This will be an informal opportunity to find out more about Arrival - what we do, who we are and what we need from someone in this role.  There will also be an opportunity to ask questions.

If you would like to attend please register at: 

bit.ly/3D62G7o

In terms of the application process, we accept applications via Applied, a recruitment system which enables blind hiring.  The application process will involve completing four competency based questions.  These questions will both give candidates the opportunity to gain a deeper understanding around what we are looking for and will also allow us to review the answers and rate each candidate fairly before reviewing their CV.

For candidates shortlisted, the interview process will consist of the following stages:

  • Initial screening interview with the Head of Marketing and Head of People

  • Interview and presentation with the Head of Marketing and Head of People

Recruitment Agencies & Partners:

Please note, we are not working with any recruitment agencies or partners at this time.  As such, we do not accept any speculative CV’s and/or candidate profiles and are, therefore, unable to consider these.