Crowdcube

Senior CRM Manager

We have an exciting opportunity for an experienced eCRM manager to build a new discipline at Crowdcube. This is a completely new role within the organisation.

Job Outline:

This is an exciting opportunity for an experienced eCRM manager to build a new discipline at Crowdcube. This is a completely new role within the organisation. We are scaling the business to enhance our existing service with innovative new features and are looking for an experienced eCRM marketer to come along the journey with us. We are looking for someone creative, dynamic and autonomous, who can think strategically but also roll their sleeves up as needed when building a new function within an organisation.

Who we are:

As a leading European retail investment marketplace, Crowdcube raises finance for Europe's hottest high-growth businesses by giving investors the opportunity to back businesses they believe in. Having amassed an investor community of over 1 million people, which has funded over 1,000 businesses, Crowdcube was named the most active investor in private equity in 2020.

Crowdcube was inspired by an unshakable belief in entrepreneurs that dream big, push at the edges and want to make a difference. Our mission is to democratise investment, helping to fuel the next generation of business who want to leave a mark on the world.

Since founding in 2011, we’ve successfully funded over 1,000 campaigns with brands from across the globe, such as Monzo, Brewdog, Grind, Cowboy, Mintos and what3words.

What you will be doing:

  • Lead and manage the entire eCRM programme for Crowdcube investors

  • Create a programme of work to increase investor engagement and revenue throughout their entire lifecycle using CRM best practice

  • Work closely with the product team to develop and deliver a roadmap of activity to improve the customer experience

  • Work closely with the local international teams to ensure CRM best practice is being followed in all European territories

  • Work closely with the marketing team to manage and optimise all campaign driven investor communications

  • Work closely with the design team to improve and optimise email templates

  • Work closely with our selected ESP to make best use of all its functionality

  • Oversee and improve the deliverability of emails using best practice

  • Run data selections for our email campaigns to ensure the best possible targeting of audiences

  • Use A/B testing and ensure insight from emails is used to continuously iterate and improve

  • Educate the business about CRM best practices

Ideally you:

  • Have at least 4 years’ experience working in a ‘lifecycle’ CRM role and / or can demonstrate an understanding of ‘lifecycle’ product businesses

  • Have worked in tech and product led businesses

  • Have experience working with product managers and designers

  • Have worked with at least two leading ESP providers

  • Have deep knowledge of CRM best practice

  • Have experience managing international campaigns

  • Have a proven ability to enhance existing CRM programmes (personalization, multi-channel, journey mapping)

  • Have a proven ability to improve email deliverability

  • Are data driven and customer centric

What we are offering:

We like to nurture talent and ensure members of our team develop and hone their skills through training, attending conferences and subscriptions to online courses. We’re passionate and hard-working, and we take care of our team:

  • £Competitive

  • Participation in the employee share option plan (subject to the prevailing company policy at the time)

  • 25 days holiday + bank holidays + holiday for tenure

  • Pension Scheme at 4% matched (UK Residents Only)

  • Private Medical Scheme

  • Access to Plumm, a mental health platform

  • Life Assurance Scheme (4 x salary) - UK residents only

  • Access to Sunlight - a learning & development platform with a £1000 training and wellness budget per year

  • Cycle to Work Scheme - UK residents only

  • Weekly demos to show what we're working on, monthly team meetings

  • Company perks such as fruit, snacks, fitness classes and weekly office beers

  • Company outings and activities (previous fun included a trip to a gin distillery, karaoke, charity football match, Square Mile Relay, bowling and a day at River Cottage)

Our interview process typically consists of an initial phone screen, an interview with the hiring manager and a task, followed by a final interview with other members of the team. There aren't any trick questions and the task will typically be based on a real scenario the team have worked on.

Our policy is to employ the best-qualified people and provide equal opportunity for the advancement of employees including promotion and training and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.

We are a flexible workplace. Cuber Choice enables Cubers and future Cubers to do their best work, in whatever way is best for them and the business. We commit to treating all employees equally, whether they are home or office-based. We do not reward presenteeism but focus on impact. Employees may choose a different work schedule to meet personal or family needs. This includes early finishes, late starts, selecting your own working hours, and you may also choose to split your time between home and office.