The Mix

Digital Marketing Manager

UK's leading digital support service for young people seeks digital marketing expert to help provide vital support

About The Mix

The Mix is a free, confidential support service for under 25s - making a massive difference to over two million young people in the UK each year. Whatever issue a young person is facing, The Mix is always there for them - online, over the phone or via social media. It connects young people to experts and their peers to talk about everything from money to mental health, from homelessness to jobs, from break-ups to drugs. 

We are one of the eight charities forming the Duke and Duchess of Cambridge and Prince Harry’s Heads Together campaign to end stigma around mental health and will continue to work with them on raising awareness and providing vital help for people with mental health challenges. We work on high profile campaigns to change attitudes and raise awareness with the likes of Daniel Radcliff, Lady Gaga, and most recently Russell Brand. We work with TV shows like Hollyoaks to help young people understand sexual consent and big brands like River Island, Dixons Carphone and Lloyds Bank on everything from money to masturbation. 

Today’s young people face an unprecedented range of challenges. They are possibly the first generation worse off in physical and emotional terms than their parents. The Mix’s mission is to ensure that every young person can make informed choices about their wellbeing – wherever and whenever they are: www.themix.org.uk.

What we do: The Mix is here to take on the embarrassing problems, weird questions, and please-don’t-make-me-say-it-out-loud thoughts that people under 25 have in order to give them the best support through our digital and phone services.

Vision: To be the first point of contact for under 25s. We know that with the right skills and opportunities, you can take on anything that life throws your way.

Mission: To empower everyone under 25 in the UK with the knowledge, skills and confidence to make the right first steps in life. Life is hard, but support doesn’t have to be.

Values:

• Empowering - we lead, we train & support, we respect, we give space to grow, we give power to chose

• Brave - we innovate, we pioneer, we take risks, we tell it how it is

• Supportive - we listen, we encourage, we care, we’re understanding, we are empathetic

• Collaborative - we are open & transparent, we co-create, we respect experience and expertise

• Proactive - we create situations, we make things happen, we get things done

• Non-judgemental - we do not judge, we do not criticise, we do not blame 

Benefits

Pension: 4% employee contribution secures 4% employers’ contribution to stakeholder pension scheme.

Hours: This post is full-time, Monday to Friday 9:30pm-5:30pm. Additional

Annual Leave: You will be entitled to 35 days of holiday pro rata, which includes the 8 Statutory Bank Holiday during each year.

Additional benefits:

• Eyecare vouchers

• Life assurance

• Weekly staff socials, plus Summer and Christmas Party

• Central London location

• Clinical supervision offered for front line services staff

• Coaching Environment

• Learning, development and training options

About the role

We’re looking for an exceptional Digital Marketing Manager to take the lead on a wide range of digital marketing channels and activities to help The Mix reach, engage, support and activate online communities of young people.

You will build, manage and implement The Mix’s digital marketing strategy and oversee social media activations, online and social advertising, email marketing, influencer marketing and reporting. You will line-manage and develop our Marketing & Outreach Officer, as well as supporting the Marcomms team across always on and campaign or project based activities.

We are looking for an enthusiastic, strategic and result orientated digital marketing specialist to join our team – someone who works well in a fast-paced environment and who has a passion for helping young people from all backgrounds. 

Main responsibilities

Social media engagement

- Work with the Community Manager to grow and activate a thriving social media community.

- Manage social media community activations from Q&As to lives, promotions and competitions.

- Recruit, train and support a network of young social media ambassadors.

Social media and online advertising

- Create and optimise always on and activity based social media ad campaigns.

- Establish and activate the relationship with social media partners like Facebook, Instagram, Twitter and TikTok, creating new partnership opportunities and applying for advertising credits.

- Manage the relationship with our digital marketing agency, which oversees our $40,000 a month Google Ads grant.

Influencer marketing

- Establish, nurture and activate relationships with influencers, celebrities and young ambassadors.

- Secure always on and campaign based coverage and activities beyond The Mix’s owned channels. Email marketing

- Build an engaged and data optimised CRM database.

- Create and issue reactive topic and campaign based emails.

- Set up and optimise automated emails.

- Support email marketing opportunities across the charity.

Reporting

- Create insightful reports for social media, online advertising, influencer marketing and email marketing.

Project and team management

- Line-manage, support and help develop our Marketing and Outreach Officer.

- Collaborate with young people to co-design and co-create digital marketing opportunities, and ensure youth voice is at the centre of these.

- Establish relationships with internal and external stakeholders to maximise all opportunities.

- Manage projects, budgets, campaigns and any other tasks as set by the Head of Marketing and Communications.