Abel and Cole

Performance Marketing Manager (Hybrid)

Join Abel and Cole as they are looking for a Performance Marketing Manager (Hybrid)

Role Summary:

We’re looking for a Performance Marketing Manager to join Abel and Cole’s marketing team.  Reporting into the Senior Growth Marketing Manager, this role involves managing the performance of our digital acquisition channels, with responsibility for leading our PPC and paid social strategy to achieve our ambitious new customer growth targets. You will ensure our marketing investment has clear KPIs and delivers against our objectives.

Key Responsibilities:

Supporting the Senior Marketing Manager in shaping and delivering the acquisition marketing plan across our core paid media channels

Working hands-on in executing the paid media plan, scaling and optimising paid media channels (Google Search, Performance Max, Youtube, and Paid Social)

Report weekly and monthly on digital channel metrics, monitoring acquisition sign ups against forecast targets and acting quickly to make up any gaps you can foresee

Responsible for managing the paid social and PPC budget, and making data-driven decisions about how best to allocate that budget

Identify and prove new digital channel opportunities through experimentation

Identify and build a robust A/B testing roadmap to continually improve paid channel performance

Work closely with the content & creative team to develop a strong new customer acquisition narrative, writing briefs and feeding back on campaign & creative performance

  • Execute channel strategy, managing ROI and paid media, measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs);

Co-ordinate between multiple internal stakeholders to ensure the successful execution of campaigns, identifying opportunities for process improvements and ensuring the rapid resolution of any issues as they arise

Conduct ongoing competitor industry research, identifying new trends and opportunities

Act as an ambassador for our B Corp values: make all decisions with our social and environmental impact in mind and look for opportunities, no matter how small, to use our business as a force for good.

Skills and Experience:

Experience working in-house in a subscriptions / B2C / Growth Business, or a Digital Agency

  • Incredibly data-driven, proactive, with hands-on paid social, PPC and other performance marketing experience.
  • Experience using Google and Facebook Ads, with a demonstrable understanding of how these channels work at scale
  • Knowledgeable about all-things digital attribution, you are someone who proactively keeps up with the latest trends and developments in your field and can make proactive recommendations with regards to strategy and tactics
  • An energetic self-starter with the ability to act on your own initiative, and a proactive approach to staying on top of the latest trends in digital marketing
  • Flexibility and ability to prioritise and manage diverse activities simultaneously
  • Numerate and analytical thinking with the ability to apply these skills in a new customer growth context
  • Fantastic communication and teamwork skills, comfortable working cross-functionally
  • Capable of relationship management with key stakeholders both internally and externally

What we offer

This is a full-time position working Monday - Friday. Our core working hours are 9.00am - 5.30pm, however, we offer flexibility. You will be based in our Wimbledon office but we have a hybrid working environment.

  • 30 days holiday, inclusive of bank holidays
  • Flexible working options considered
  • A free box of fruit and veg every week (It’s pretty delicious!)
  • Up to 35% discount on A&C products
  • Wellbeing and Rewards platform with access to discounts, GP service and Employee Assistance Programme
  • Cycle to Work Scheme
  • Contributory pension scheme.

Who are we?

Abel & Cole has pioneered organic, ethical and sustainable food delivery for over 30 years. Doing things better is our bread and butter; from saving over 60 million plastic bags by using reusable boxes for our food deliveries, to finding alternatives to plastic long before it hit the headlines. We are forever challenging ourselves to find the most positive way to do business and want everyone to eat organic because it’s one way to save the future. It’s these values that enabled us to become B Corp certified; an optional audit we’ve gone through to recognise how we put people and planet before profit, as well as help us find room for further improvement.

We’re looking for more people to join our team of almost 600, to share our passion for doing the right thing even bigger and better than we do already. In a fast paced and competitive market, we know it’s our people who make the difference. We’ve learnt how important it is to recognise, develop and promote from within; and that trusting people lets them come up with the best ideas and that helps our entrepreneurial spirit to thrive.

Want to see more? Check us out at www.abelandcole.co.ukhttps://bcorporation.net/directory/abel-coleand Instagram

Abel & Cole promotes equal opportunities for all employees. We want our employees to feel they can be themselves at work and develop their talents to the full. Members of staff are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully.

As part of the recruitment journey, if you need us to make any reasonable adjustments so you’re not disadvantaged, please contact us as soon as possible. We welcome applications from people with disabilities.

To support Abel & Cole’s commitment to inclusion and diversity, we ask that you remove all personal details from your CV. This includes removal of home address, D.O.B and place of education.