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Creative Strategist (Performance marketing)

Flo health

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Posted over 30 days ago...

Join us as a Creative Producer and shape groundbreaking marketing campaigns in the health sector

Overview

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No salary declared 😔

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Vilnius, Vilnius, Lithuania,

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Expires at anytime

Are you passionate about transforming strategic ideas into dynamic marketing campaigns within the health industry? We're looking for a Creative Producer to lead our team in creating marketing that resonates and drives innovative health solutions. This is your chance to make a tangible impact through your creativity and strategic vision.

Organisation summary:

Our organization is at the forefront of developing pivotal health solutions that make a real difference in people's lives. We are committed to creating marketing that not just reaches but touches the audience, fostering a healthier world through our campaigns. Join us in our mission to produce work that's as meaningful as it is creative.

Role Summary:

  • Steer the creation and management of marketing assets aligned with our goals and brand.
  • Develop comprehensive creative briefs for a variety of marketing initiatives.
  • Lead and execute small-to-medium design projects with precision and creativity.
  • Collaborate with marketing and creative teams to deliver optimized assets for different platforms.
  • Manage video and photo production phases to produce content that meets project goals.
  • Provide feedback and maintain high standards throughout the creative process.
  • Analyze campaign performance and apply insights to enhance future projects.

Role Requirements:

  • Fluent in English with effective team collaboration skills.
  • At least 2 years of experience in performance marketing and creative production.
  • Strong portfolio displaying your creative journey and outcomes.
  • Understanding of key performance metrics and data-driven decision making.
  • Proficiency in project management tools like Jira, Confluence, and Google Workspace.
  • Experience with marketing performance metrics and emerging design technologies is a plus.
  • Leadership experience within a design team is advantageous.

Application Process Details:

Please note, the application process details were not provided. To apply, you should prepare your application based on the role requirements and any additional information you can gather from the job description.

We're seeking a Creative Producer ready to channel their strategic, managerial, and creative skills into meaningful campaigns. If you're eager to navigate a team to craft marketing that's not just seen but felt and contributes to pivotal health solutions, join us. Let's create work that's as impactful as it is inventive.

Your Experience

Must have:


  • Mastery in English and the ability to collaborate effectively with diverse teams;
  • Minimum 2 years in performance marketing roles such as Creative Producer, Marketing Manager, ASO Manager, or UA Manager, with substantial experience in creative production within relevant industries. A strong grasp of UA and ASO asset production is crucial;
  • A compelling portfolio demonstrating your journey from idea to impactful creative execution, showcasing a broad range of content;
  • A deep understanding of key metrics (CTR, CR, etc.), with the ability to analyze creative test results and make data-driven decisions;
  • Proficiency in various project management tools (e.g., Jira, Confluence, Google Calendar & Sheets, Miro) and an exceptional understanding of creative production processes and pipelines.

Nice to have:


  • Familiarity with key marketing performance metrics (CTR, conversion rates) and the ability to apply them to design decisions;
  • Active engagement with the latest industry trends and emerging design technologies;
  • Previous role in a mentoring or leadership capacity within a design team.

What you'll be doing

You'll be responsible for:


  • Drive the creation and oversight of marketing assets, ensuring they support our marketing goals and comply with brand guidelines;
  • Craft detailed creative briefs for producing marketing assets across Paid UA, ASO, ASA, and Growth initiatives centred around clear, strategic hypotheses;
  • Take charge of small-to-medium design projects, showcasing initiative and leadership to bring creative concepts to fruition. Ensure timely delivery of creative projects and assets, meeting the specifications of the performance and growth teams. Effectively manage project budgets and resources;
  • Work closely with the marketing team and creative leads, including writers,  graphic designers, illustrators and motion designers, to develop and execute creative projects. Ensure that all creatives are optimized for various devices and platforms;
  • Oversee all phases of video and photo production, from planning and execution to post-production. Ensure the final products align with project objectives and adhere to brand standards;
  • Provide ongoing feedback during the production process and oversee the quality and consistency of all creative outputs. Make necessary adjustments to projects based on performance results;
  • Continuously analyze the effectiveness of marketing assets and campaigns to gauge their impact and success. Use insights from data to refine and enhance future creative projects.

You'll be targeted on:


  • Enhancing our engagement with new and existing audiences through strategic and creative marketing initiatives;
  • Driving significant improvements in campaign effectiveness, as measured by key performance indicators relevant to performance marketing and ASO.

#LI-YY1 #LI-Hybrid 

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