Group Lead, Growth Marketing, Marketing Technology

Group Lead, Growth Marketing, Marketing Technology | Job Description

About This Role

Strava is the social fitness platform motivating the world to be more active. Over 125 million people from 190 countries use Strava to track and share their activities, measure progress, connect and compete with friends, join clubs and challenges, and discover the best places to explore. From those just starting out to the very best athletes in the world, from local run club organizers to the biggest global brands, everyone active belongs on Strava. We’ve got a mission to connect the world through movement, and we’re committed to providing the endless motivation for athletes of all levels to live their best active life.

To further this mission, we’re looking for an experienced marketing technology leader and expert to join our global Growth Marketing team at Strava. Leading a team of MarTech marketers, you’ll help build and maintain the tech stack that powers our full-funnel Acquisition and Retention Marketing strategies across paid and owned channels. As an owner/operator-styled leader, you’ll balance the macros and micros of the role, from building a team vision and marketing technology roadmap to partnering with and influencing your direct team and cross-functional partners on implementing it. At the heart of it all, you’ll be a connector — of dots, of people, of insights, of technology — who can cultivate and champion a culture of curiosity and partnership. 

This role is hybrid based in San Francisco, CA or New York, NY.

To review more information on our benefits and compensation, please click here. 

You’re excited about this opportunity because you will:

• Strategic MarTech Leadership & Optimization: Lead the development and execution of the MarTech roadmap, managing and optimizing our tech stack — AdTech to CRM — to align with Strava’s business objectives. Ensure seamless integration and collaboration with Engineering to maintain system efficiency across 1P and 3P platforms.
• Vendor Management: Oversee the evaluation, onboarding, and performance of all MarTech vendors (e.g. Iterable).
• Mentorship: Lead, mentor, and grow a team of high-performance MarTech Marketers, fostering a culture of curiosity, experimentation, and continuous improvement.
• Trend Monitoring: Stay ahead of industry trends, including data privacy policies and emerging automation and AI technologies. Keep the team informed and prepared to lead, while proposing solutions to mitigate impact.

You will be successful here by:

• Being the Ultimate Player-Coach: Setting the larger vision and strategy for the team as beautifully as you can get into the weeds of a CRM platform to support the developments of the teams’ technical skill sets.
• Collaborating at the Highest Level: Partnering with vast cross-functional teams, you’re constantly seeking opportunities to learn, drive meaningful impact, and help to rally a XFN team toward a unified, outcome-based vision.
• Leading Transformation & Embracing Ambiguity: Thriving in an ever-evolving environment of business needs and priorities, your growth mindset helps you see and strive toward the opportunities.
• Taking an Audience-First Approach: Putting our target audiences at the center of every decision you make, developing an understanding of how best to reach said audiences, and knowing what data to leverage and how to access and interpret it.
• Root Everything In Data: With data at the heart of everything you do, your analytical prowess will help fuel always-on learning through clear experimentation roadmaps and a continuous loop of innovation and optimization.

We’re excited about you because you have:

• 8+ years of experience in marketing technology; app and/or subscription-based businesses preferred.
• Deep understanding of CRM and AdTech systems and best practices; Iterable experience a major plus.
• Strong expertise using SQL to extract, clean, and transform data in large, sophisticated, nested databases.
• Experience leading high-performance teams, mentoring talent, and defining long-term career competencies for growth-led teams.
• Experience with digital privacy policies such as Apple’s App Tracking Transparency Framework.
• Readiness to operate in ambiguous roles that you can help refine over time to streamline partnerships across inter-functional and cross-functional teams like Product, Analytics, Engineering, and more.
• Strong ability to translate technical details into digestible summaries for a non-technical audience.
• Demonstrated strong intellectual curiosity.

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture, and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.