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Senior CRM Executive (B2C)

goodlord

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Posted over 30 days ago...

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Join Goodlord and revolutionize the renting experience with your B2C marketing expertise in a standalone role with autonomy and growth opportunities

Overview

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£44000 - £48000

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United Kingdom

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Expires at anytime

Organisation Summary

Goodlord is on a mission to transform the rental experience in the UK, offering a simple and transparent process for agents, landlords, and tenants. Our dynamic scale-up has successfully onboarded approximately 3,000 letting agents to our platform, developing a robust suite of products supported by a team of 350 passionate Goodlordians. We embrace the challenges of a rollercoaster journey to provide digital solutions for Generation Rent and ensure the best possible renting experience.

Role Summary

  • Independently manage B2C Tenant email marketing activities, including strategy, delivery, and optimization.
  • Expand marketing initiatives to include Landlord marketing after establishing a strong tenant community.
  • Develop and refine partner strategy to maximize growth and revenue.
  • Collaborate with internal engineering teams to ensure campaign effectiveness in achieving company goals.

Role Requirements

  • Proven experience in designing and executing successful B2C marketing campaigns with a track record of meeting commercial targets.
  • Adept at analyzing data, monitoring CRM campaigns, and providing actionable insights.
  • Proficient with Hubspot and workflow management.
  • Experience managing commercial relationships.

What's in it for you

  • Opportunity for personal and professional growth with a £1000 annual development fund.
  • Access to bi-weekly coaching for mental well-being.
  • Enjoy unlimited holiday and flexible time off, including volunteer and training days.
  • Benefit from a generous 3-month fully-paid parental leave policy.
  • Work with a sociable, skilled team focused on making a difference in the rental market.

If you're prepared to contribute to the best renting experience globally, we encourage you to apply in just 2-3 minutes! For a full job specification or to discuss any accommodations needed for the interview process, please request upon application. Note: Goodlord is an equal opportunity employer and values diversity. Visa sponsorship is not available for this role, and no agency assistance is required at this time.

📍Sheffield/London Hybrid (office 3 days per week, wfh 2 days per week) OR Remote with once a month travel to London or Sheffield office (paid) 

✨ This role is entirely standalone within our B2C Partnerships team, operating independently from the Marketing team. As our first and only B2C Marketer, you’ll need to be comfortable with complete autonomy really showcasing our stand up and deliver value!

💰  Realistic £44-48k OTE (base plus comms)

Our mission:

  • Two in five people in the UK rent their homes. Goodlord's mission? To provide them with the best renting experience in the world 🌎
  • We started Goodlord because we wanted to make renting simple and transparent for everyone involved: the agent, the landlord, and the tenant. We knew Generation Rent would lead to more tenants, with higher digital expectations and we were confident we could provide a solution 🏠
  • Like all scale-ups it’s been a bit of a rollercoaster journey, but we’re now stronger than ever, with around 3,000 letting agents using the platform, exciting and varied products and 350 Goodlordians supporting the mission! 💚

The Opportunity:

  • Own, run and manage the Tenant email marketing activity - (strategy, delivery, optimisation) -  this could expand into Landlord marketing once we’ve built our tenant community!
  • Own and optimise partner strategy - who should we be working with and why, to maximise growth and revenue 
  • Working with internal stakeholders, primarily engineering to ensure optimisation and effectiveness at delivering our goals 

What we need from you:

  • Significant commercial experience designing, delivering and optimising B2C marketing campaigns (you know what works and what doesn’t!) with successful examples of hitting commercial targets
  • You are a data whizz and are able to monitor and report on the performance of CRM campaigns, providing actionable insights. 
  • Expert experience with Hubspot and workflows
  • Experience owning commercial relationships

What's in it for you:

  • 🚀 Grow with Goodlord: your development is important to us. Have a goal in mind? Share it with us and you can use your £1000 annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally at Goodlord too!
  • 💕 Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
  • 🌴 Unlimited holiday and flexible time off: we encourage Goodlordians to make use of their unlimited time off to enjoy the world, recharge and reboot (subject to passing probation and fair usage principles). We also offer time off for volunteering and training, so you can give back to the community and pursue your passions
  • 🤗 Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
  • 🤩 Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics

What’s next?

If you’re ready to help us provide the best renting experience in the world, then click apply (2-3 minutes)!

A full job spec is available on request

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Goodlord wants applicants from all backgrounds and walks of life, we are an equal opportunity employer committed to creating an inclusive environment. In fact one of our core values is Bring our whole selves to work which is really important to us. If there is anything you need to participate fully in the interview process we'd like to hear about that too, please just include it in your application. Come and join us!

Unfortunately we cannot provide visa sponsorship on this role.

No agencies please - we have partners that we work with should we need support.

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