Lead a Green Revolution in Banking as Tandem Bank's Head of Marketing
Overview
£80000 - £90000
Blackpool, United Kingdom
Expires at anytime
Organisation summary: Tandem Bank is on a mission to make banking eco-friendly and supports a community that values a greener lifestyle. As a dynamic financial institution, Tandem is looking for a visionary Head of Marketing to elevate their brand and champion sustainability through innovative marketing strategies. This role offers the opportunity to work in a hybrid setting from London or Blackpool offices, with a competitive salary, a substantial bonus potential, and inclusive benefits.
- Lead a passionate and creative Marketing team.
- Develop and execute marketing strategies aligned with Tandem's business objectives.
- Embed customer-centric approaches across all business facets.
- Champion the brand and product through compelling marketing campaigns.
- Manage marketing technology and set KPIs to track success.
- Handle the marketing budget with full accountability.
- Present performance updates to executives and board members.
- Forge and maintain fruitful agency and partnership relations.
- Proven success in senior marketing roles, preferably with a sustainability focus.
- Ability to communicate effectively and drive brand growth through creativity.
- Strong leadership skills with the capacity to inspire a team.
- Experience in campaign management, product development, and marketing effectiveness.
- Excellent interpersonal skills for presenting to stakeholders.
- Open to candidates with transferable skills from various backgrounds, including agency side or other senior marketing roles.
Application Process Details:
- Apply to be a part of Tandem's commitment to a greener world.
- DE&I considerations are integral to the hiring process; indicate if you need reasonable adjustments.
- Note that Tandem operates a direct sourcing model and only accepts resumes from preferred suppliers.
- Background checks will be part of the recruitment process.
Job Title: Head of Marketing at Tandem Bank
Location: Hybrid working from our London or Blackpool offices
Salary: £80,000 - £90,000 plus up to 30% yearly bonus and benefits
Working week: 36.25 hours, Monday to Friday
About Tandem
At Tandem, we believe that banking shouldn’t cost the Earth. If you're an ambitious and dedicated Head of Marketing or Senior Marketer, ready to make an impact, lead our Marketing team and make our brand famous, we've got a space with your name on it!
Your Team
The Marketing Team is at the heart of building our brand and growing a community of people who want to live a greener lifestyle. The team is responsible for everything customer facing. We ensure that the brand, products and services, are all positioned to drive curiosity, excitement, engagement, and purchase. Our aim is to engage with and, ultimately, help empower our community to live greener.
You’ll be leading a fun, passionate, collaborative, multi-skilled Marketing team.
About You
We’re looking for someone who understands the power of using creativity to drive brand growth. Someone who can build a compelling case for marketing investment to Senior Leaders and Executives.
You’ll be a marketing all-rounder, with a record of success in senior roles. You’ll have a solid understanding of marketing effectiveness and the ability to translate performance into tangible business value.
You’ll be passionate about your specialism and have a view on what Tandem is doing well, and where we need to improve.
An understanding of sustainability is key, as are ideas on how to create cut-through in a crowded space. We want to see big bold ideas and a willingness to take calculated risks.
Transferable skills are as relevant as Financial Services experience. You may be agency side, looking for a switch, or you could be a senior marketer looking to make a step-up.
We’ll want to see examples of your achievements across campaigns and promotions, product development, brand strategy and marketing effectiveness. You’ll be able to demonstrate the impact of your work, with quantifiable measures of success.
Superb people skills are essential, including the ability and confidence to present updates to Tandem Executives and Board members.
Finally, we need someone who will be able to inspire and lead our brilliant Marketing team.
The role
- Strategy – fine tune and execute our marketing strategy. Make big prioritisation calls and know how to present a vision that delivers against our business objectives
- Voice of the customer – ensuring that the customer strategy and priority target audiences are embedded across all business areas and customer experiences
- Brand – lead the deployment of our refreshed brand positioning across customer comms
- Product – support the on-going delivery and enhancement of Tandem products and propositions
- Campaigns – oversee the delivery and performance of marketing content and campaigns
- Tech – oversee the delivery of our marketing technology stack and set the KPIs which will demonstrate marketing value
- Budget – oversight and accountability for all marketing spend
- Exco & board – illustrate marketing value and present regular performance updates
- Agencies & partnerships - manage relationships with external agencies and strategic partners
Benefits
- 25 days annual leave plus 8 days bank holiday
- Buy or sell up to 5 days holiday a year
- 1 day off for your birthday
- Electric Vehicle scheme
- Cycle to work scheme and a free helmet
- Reward Hub for treats, cash back and discounts
- Pension contribution matched up to 4%
- 2 days per year paid volunteering
- Free cereal and snacks in the office
- Smart tech scheme (buy goods with 0% interest)
- 10% discount on solar panels
- Quarterly team social budgets
- Healthcare plan through Westfield Health
- Free flu jabs
Take part in our Green Deal
- Volunteer 2 days a year for charity > receive an early Friday finish
- Raise £200 per annum for charity > Tandem provide PR and marketing support
- Have renewable energy at home > receive an additional 1-day annual leave
- Drive a lower emissions or hybrid car > free raffle entries with the chance to win a weekend away for 2
- Drive an electric car > receive £500 towards a home charger
Ready to make your mark?
Apply now and let's pave the way to a greener world, together. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
Sourcing Model
Recruitment at Tandem works primarily on a direct sourcing model and does not accept resumes from recruitment agencies which are not on the preferred supplier list. We are not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company. You can find our Applicant Privacy Policy on our Careers page.
Tandem is an equal opportunity employer and are committed to meeting our responsibilities under the Equality Act (2010). We respect the diverse experience and talents that every individual brings to our Company, and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
Please be aware that background checking (including credit, criminal records and CIFAS Internal Fraud Database Checks) form part of our recruitment process. We will adhere to our duties under the Rehabilitation of Offenders Act 1974.