Piccolo

Head of Marketing (Digital Savvy)

Piccolo are looking for a Head of Marketing who is digitally savvy and all about making stuff happen - working with an awesome internal team & not only via agencies!

About us:

Like many good stories, it all began around a kitchen table.... Piccolo’s founder, Cat didn’t have to sit down and learn about food - the roots of what she knows about feeding a family she picked up at the kitchen table as a little girl…

Providing children with a healthy start in life has always been at the core of the brand and thanks to Cat’s charity sector background, supporting families is second nature.

Her daughter Juliet arriving on the scene set Cat and her husband Max on the path to wholesome and sustainable food for babies and kids and Cat partnered up with her co-founders Alice Fotheringham – infant nutritional specialist – and Kane O’Flaherty – creative director – to develop Piccolo’s recipes and design.

Staying true to our roots, 10% of our profits go to charities helping local families. That’s why we started Piccolo — to give all families the best start and lead a whole life-time of healthy eating. Aim high, right?

JOB DESCRIPTION

Head of Marketing (HOM)

We are looking for a Head of Marketing with a true understanding and experience in Digital Marketing as the role entails supporting a team with internal capacity in digital marketing. Our chosen HOM will a true team player working with a talented team across a variety of marketing and brand functions to advance our brand awareness and conversion. Our candidate will need to be a practical, hands on, with experience having done the ‘doing’ themselves rather than just outsourcing to agencies, as well as an ease for working in a nimble fast-paced environment.

Responsibilities

Full Funnel UK Marketing Strategy with a focus on Digital

  • Taking care of and steering brand Piccolo.
  • Developing and executing disruptive online and offline campaigns, including digital marketing, brand partnerships, and on the ground activation.
  • Analysing marketing data and user feedback (campaign results, conversion rates etc.) to help shape future marketing strategies
  • An understanding and ease with, (coming from previous experience) of Customer Acquisition & Retention, Performance Marketing, Display, Affiliates, Social Media, PPC, SEO, Content Marketing, Digital PR, E-Commerce across in-store and online.
  • Direction and accountability for Trade Marketing (Shopper Marketing) execution mainly on the digital side.

Team leadership

  • Motivate and support a marketing team helping them to deliver the day-to-day whilst always improving processes and efficiency.
  • Help achieve KPIs from the Marketing Team to feed into wider Business goals.
  • Leverage insights from various areas of the business to inform planning and process.
  • Work with the Sales team to drive effective and cost efficient retail activation.
  • Collaborate closely with colleagues in our Creative & NPD teams on product range and new launches. 
  • Understand how to get the best from the team in an ambiguous fast moving environment.

Budget and reporting

  • Effectively manage the marketing budget ensuring decisions are based on suitably rigorous ROI analysis
  • Agility to flex approach depending on performance pulling levers needed at the right time
  • Grip and desire to track activity/spend.

Experience Required

  • The ideal candidate will have had experience getting their hands dirty in a small business where there has been a need to “do” rather than purely to delegate to agencies with experience doing the doing so that they can actually measure and assess campaigns
  • Challenging traditional ways of Marketing with a digital technology first lens, and maintaining Piccolo as a challenger brand

Attitude, values & behaviours

  • Positivity, energy, ambition – glass half-full and a hunger to achieve the impossible.
  • Fast, decisive thinking – accountable and instils confidence in those around them.
  • Emotional dexterity – emotionally intelligent and able to keep up with the pace ask questions to encourage teasing out clear inputs.
  • Inspirational leadership – you will be a great people helper to our team helping to drive and celebrate success.

Compensation details: This role is a permanent full-time role, with a competitive salary designed to nurture your spirit, drive and professional development.

How to Apply: If you have all of the above, are based in London and can work from a central London office, please send us your CV along with maximum 150 words on why this role is perfect for you to workwithpiccolo@piccolofoods.uk and those short-listed will be invited for an intro call to learn more about your goals and experience.

Why Piccolo 

We are a small and nimble challenger business that likes to maintain its family run atmosphere with social outings and the chance to get involved with our charitable work, Piccolo’s is an exciting and dynamic place to work.

Piccolo is a value driven company: we believe strongly that every child should be given the most nutritious start in life, which we support with our range of healthy and delicious organic meals and snacks, and our commitment to giving back through donating 10% of profits to charity

Piccolo has also recently taken on such accolades as the Sunday Times Fast Track Ones to Watch and the Telegraph’s LDC Top Most Ambitious Businesses. Piccolo was also just this month shortlisted for SME of the Year by the Grocer and for SME of the Year by the Global Good Awards. We are stocked in all major retailers and a host of international markets

For more info, please visit www.mylittlepiccolo.com and follow us on @MyLittlePiccolo on Facebook, Instagram and Twitter.