Head of Sales

We're an Amsterdam based plant-based cheese company reimagining the future of cheese


This is an exciting time to be joining our business as we embark on a period of significant growth and international expansion, targeting 3 core markets over the next 18 months.

The successful applicant will help to lead this growth and the role will encompass the development of the strategy and leading the growth in these 3 markets directly with our customers and our local distribution partners.

On completion of our pre-Series A early 2022 we’re adding two additional senior hires into our team. This coincides with the launch of our new industry defining bean and pulse based range this January which will make us the first plant-based cheese company to do so.

The right candidate will have a minimum of 3-5 years experience in a high-level sales role in a previous food and/or beverage business, preferably in the plant-based or dairy space with a strong network in the industry.


  • A network of retail, food service or industry contacts across Europe
  • A great relationship builder with experience building and growing a sales team
  • Target setting, monitoring and tracking performance and adjusting our approach in-line with these results
  • A real people person with a strong understanding of customers and how they feel/behave. Experienced using qualitative tools like surveys and interviews in order to influence decision making
  • Strong negotiation skills and proven ability to understand what drive customers to purchase a product
  • Comfortable with accountability and managing your team and own workstreams autonomously, while contributing to building the team culture and processes


  • Competitive salary and generous bonus structure
  • Running and working with a driven, caring and dynamic team
  • Being part of an ambitious and positive company culture with lots of room for growth and the chance to work for this world’s most gracious and caring boss - Mother Nature
  • 25 days of paid annual leave (including 24th Dec - 1st Jan off) + NL bank holidays. This rises to 30 days after your first 7 month contract
  • 5 days extra holiday a year to spend volunteering after the 7 month initial contract
  • 2 days a week working from home if desired
  • 1 month working remote per year (we understand it’s not always sunny in Amsterdam)
  • Stipend for learning - we want you to evolve as an individual as we evolve as a collective
  • Offsetting your personnel emissions
  • Take part in Growth Tribe’s Growth for Good course


We are trying to create a dynamic and diverse work culture and team at Willicroft. In order to create as equal a playing field as possible, we ask all applicants to submit their details anonymously to kick-start the process. If you believe that this role is perfect for you and can see yourself working and thriving at Willicroft, please send across the following:

  • Your CV without your photo, name or age
  • A cover letter (no longer than a page) detailing your personal motivations for the role and the experience that you can bring on Day 1 to the job.

If there are any questions, please feel free to send us an email! (careers@willicroft.com)