Arrival Education

Digital Marketing Manager

Join Arrival Education as they are looking for a Digital Marketing Manager

Digital Marketing  Manager

  • Full Time - Permanent Contract

  • Based in South East - Remote Working with frequent travel to London

  • £45,000/annum

Would you like to drive a digital strategy, launch a new website and be part of a rebrand in an exciting high growth business with ambitious plans?

Position Summary - Scope of Job

The Digital Marketing Manager will be responsible for creating and delivering Arrival’s digital strategy. We are at an exciting time in our business with a high growth strategy, a company-wide rebrand underway and a new marketing team being built. 

You’ll lead on all aspects of digital strategy keeping an eye on long-term goals while overseeing more near-term projects. Over the next few months, we will be launching a new website and want to develop a targeted and results-driven B2B lead gen funnel as part of that. We see the Digital Marketing Manager as working alongside the Head of Marketing and web design agency to drive this project and ensure the end result meets our needs and reflects our new ambitious market positioning. 

This is a brilliantly varied role, working across the business to not only take care of the digital elements of existing client relationships but also rolling out best practice  for generating B2B leads and revenue opportunities for Arrival through digital engagement. 

Main Responsibilities

Website relaunch 

  • Work with the Head of Marketing and web agency to lead the relaunch of the Arrival website 

  • Oversee project management of website relaunch keeping project plans, milestones, identifying barriers and communicating with project team

  • Ensure new web strategy is optimised for SEO and lead generation

  • Define objectives and deliverables to improve the quality of visitor traffic, promote engagement and increase new customer acquisition growth

  • Become CMS business superuser for further enhancements and updates

Digital Marketing 

  • Provide digitally skilled marketing expertise and oversee all digital communications

  • Create and maintain the Digital Marketing calendar in conjunction with the multi-channel strategy and wider marketing plan

  • Email marketing: working with Head of Operations and Head of Marketing to design and deliver best practice email marketing including assessment of email marketing vendors

  • Develop our CRM contact strategy to build integrated communications at all touch points and nurture leads through the marketing funnel to conversion

  • Lead on digital strategy to deliver leads via most effective platforms and means for relevant target audience eg PPC/Google Adwords/LinkedIn/Instagram

  • SEO: Lead strategy to maximise performance across SEO disciplines and drive engagement across content creators in business 

  • Design and deliver reporting & actionable insights from all digital marketing activities on a weekly/quarterly/annual basis, using it to provide tactical recommendations for improved performance

Social Media

  • Work with the marketing team to create Arrival social media strategy across target audiences 

  • Contribute expertise to driving engagement

  • Introduce best practice monitoring of social media performance and engagement

Broader team input

  • Support the marketing team in generating new ideas for growth, utilising a test and learn strategy

  • Assisting in ad hoc data requirements and projects

  • Be the gatekeeper of all digital marketing assets within the business

  • Act as digital brand ambassador 

  • Develop guidelines to ensure any digital activity is in keeping with our brand and does not damage our reputation

  • Bring fresh thinking and the desire to challenge: brainstorm new and creative growth strategies

About the Person

We are looking for a strong Digital Marketing Manager who is:

  • Experienced in B2B digital marketing

  • Able to create and design digital strategies

  • Flexible in their approach and comfortable executing the tasks associated with the strategy

  • Experienced in using CMS 

  • Knowledgeable about various digital channels 

  • An effective communicator and highly organised

  • Creative, dynamic and innovative

  • A self-starter, naturally positive and tenacious and highly motivated

  • Able to successfully deliver at pace in a start-up environment

  • Comfortable managing multiple projects simultaneously

  • Passionate about our agenda

  • Works well under pressure and able to offer creative solutions

  • Results driven and solutions focussed 

  • Social, confident and outgoing

This role is remote based and will involve occasional travel into London as and when required.

In return, we are offering a salary of up to £45,000/annum for this role.

About the Recruitment & Selection Process

If you are interested in this role and would like to find out more, we will be running a short webinar for interested candidates on:

  • Thursday 7th April 2022 at 6.30 pm

This will be an informal opportunity to find out more about Arrival - what we do, who we are and what we need from someone in this role.  There will also be an opportunity to ask questions.

If you would like to attend please register at: 

bit.ly/3D62G7o

In terms of the application process, we accept applications via Applied, a recruitment system which enables blind hiring.  The application process will involve completing four competency based questions.  These questions will both give candidates the opportunity to gain a deeper understanding around what we are looking for and will also allow us to review the answers and rate each candidate fairly before reviewing their CV.

For candidates shortlisted, the interview process will consist of the following stages:

  • Initial screening interview with the Head of Marketing and Head of People

  • Interview and presentation with the Head of Marketing and Head of People

Recruitment Agencies & Partners:

Please note, we are not working with any recruitment agencies or partners at this time.  As such, we do not accept any speculative CV’s and/or candidate profiles and are, therefore, unable to consider these.