jejoue

Brand and Marketing Manager

Premium sexual wellness brand based in London with global sales is expanding and is looking for our next rock star to lead the brand in strategy and implementation of a multi channel mission

JeJoue.com is a luxury sexual wellness company operating for 17 years around the world under the brand name JeJoue.com. We are a London-based team with additional offices in NYC and China, passionate about our brand and its contribution to wellness and to the difference we make to people's lives.

We love what we do and are now expanding our team to include a head of brand and marketing.

Key responsibilities include:

  • Create meaningful marketing mechanics across the marketing mix that cut through and deliver results:
  • Embrace the power of digital communication.
  • Execute with excellence, work closely with design and influencer marketing media in mind to step change the quality of marketing materials to reach the aspirational standards of the brand.
  • Create, develop and manage brand activity programs to ensure all relevant activity focus across all trade sectors and markets, and media activity is clear and maximizes budgets.
  • Responsible for the local market planning of the brand in line with your agreed global calendar, incorporating the creation, evolution, and implementation of brand plans in order to maximize sales and profit potential across the markets;
  • Analytical and comfortable working with complex data to glean insights into brand performance and opportunity.
  • Drive content and social media strategy; lead local content creation as needed to supplement Global toolboxes.
  • Work alongside the multi-functional teams on specific category projects or new product strategy development to exploit opportunities in all environments and new areas of distribution.
  • Live and breathe Sexual wellness and positivity; insight driven, customer / consumer first marketing strategies and keeping abreast of key competitor activities, systematically reporting on activity and integrating key learnings.
  • Control the marketing budget to ensure that gross margin and marketing margin objectives are met.
  • Build strong working relationships across the business.
  • Manage the international Brand websites in the USA, Europe, and the UK.

Qualifications

Essential:

  • You have a Marketing or business degree (Bachelor required)
  • You have a minimum of 5 years’ experience in a Brand Management role in an operational marketing environment
  • You have experience in strategic planning; you can effectively contribute to and influence higher-level strategy.
  • You are digitally & commercially savvy
  • Your organisation skills are excellent, you can prioritise effectively and work under pressure on short deadlines
  • You communication skills are superb, both written and verbal; you are comfortable delivering formal presentations to senior leaders
  • You hold yourself accountable for the success of your brand – even when not everything is under your control. Driven & tenacious, determined to get over the obstacles in the path of what need to do, you act as an owner.

Questions