At Arbor, we’re on a mission to transform the way schools work for the better.
You’ve probably seen the headlines. Heavy workloads, constant change, admin pressure on teachers and staff at every level… sometimes it feels like this is just part and parcel of school life today. But it doesn’t have to be this way.
At Arbor, we passionately believe that there’s a better way to work. And it starts by giving everyone the right tools and technology for the job. Over 3,000 schools and trusts use our products to work more collaboratively, free staff from busywork, and drive their schools forward.
Ultimately, we’re here to help make our schools and trusts stress a little less, and focus on what matters most - improving the lives of teachers and outcomes of students everywhere.
As Arbor continues to grow rapidly, we’re hiring our first Customer Marketing Manager to help us build upsell pipeline and customer advocacy across our 3,600 schools. This is an exciting and new role within our Product Marketing team, with plenty of scope to shape the job and really make your mark on the way we market to our customers. It’s a great opportunity for a marketer passionate about driving social impact, and keen to work in a fast-paced, ambitious team.
What you can expect
Collaborate with our Heads of Account Management to design our termly upsell marketing strategy, helping us to reach agreed pipeline targets
Plan and execute upsell campaigns across multiple channels, including email, events and webinars
Use data to report against and optimise campaigns
Build thought leadership for our customers
Act as a brand custodian for all customer touchpoints, ensuring comms have the right look and feel
Work collaboratively with our Account Management, Partner and Product Marketing teams to achieve your goals
Within 1 month, you’ll:
Have built a solid understanding of the way our Marketing team works, and the role you play within it
Have met key team members from Account Management, Partners and Product Marketing
Have delivered at least one significant customer upsell campaign
Be savvy with Gainsight (our customer success platform)
Within 3 months, you’ll:
Be managing our customer upsell strategy
Have helped us pull off ArborFest, our flagship customer event
Be confident in our house style
Have developed plans to build out thought leadership and brand touchpoints for our customers
Within 6 months, you’ll:
Have created a full, annual plan for our upsell marketing
Have produced multiple campaigns that convert
Have helped us to increase customer engagement with our brand significantly
Experience in B2B marketing, ideally in SaaS or working in tech
Experience of managing cross-channel B2B marketing plans, with a focus on conversion and pipeline generation
Strong commercial instinct, able to partner tightly with our Account Management Team to achieve revenue goals
Brilliant writer - you really know how to make copy shine
Curious and inquisitive. You’re passionate about understanding customer needs and how to best position our products and services to solve them
Analytical mindset - you’re as comfortable in a big spreadsheet as you are presenting in a meeting. You know how to use data-driven insights to plan and adapt
Experience using customer management and marketing tools like Gainsight, Hubspot, Mailchimp and BigMarker
Strong project management skills - you can trade off multiple deadlines and pull off important projects like events
Good at working cross-functionally to get your work done
A bias for action
Bonus: Knowledge of working in or with schools