Veganuary

Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. Millions of people, from almost every country in the world, have pledged to try vegan since 2014!

During the 2021 campaign, more than 580,000 people took our pledge to try a vegan diet, while more than 600 brands, restaurants, and supermarkets promoted the campaign, and launched more than 825 new vegan products and menus in January.

Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people.