Our new way to search for purposeful work

Issue 843, Sun 10 May, 2026

Dear Escapees,

Attention used to be the prize. Now most of us have too many tabs open, too many notifications arriving at once, and not a lot of focus left by the end of it. The real scarcity is no longer attention itself, but attention that lasts.

You can feel that shift in all sorts of places. People are less impressed by what is merely loud, and more interested in what earns a second look. What holds up. What still feels interesting once the novelty wears off.

The same is true of work. The best roles are rarely the ones shouting the hardest. More often, they’re the ones with enough substance to stay interesting once you’re inside them, doing the job rather than just reading the blurb.

That’s part of what we look for when we pull together the Top 10. Roles that feel more likely to reward your attention than simply compete for it.

And if you’ve got an idea that has somehow survived your own distraction, your notes app, your friends’ mixed feedback, and a year or two of real life, that probably tells you something. The Startup Accelerator starts in June if you want to see where it goes.

Apply to the Startup Accelerator here >

Happy Escaping,

Team Escape

P.S. We’re live at 12:30 today with Escape co-founder Dom Jackman, talking about how to move an idea from your head into the real world, and whether the Startup Accelerator might be the right next step. Join us here>

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