Seth Godin's Freelancer course

This course begins with an introduction into what it means to be a freelancer, regardless of what industry you work in. Seth walks you through choosing your clients and how to be at the right place at the right time to find them. By pushing yourself to produce remarkable work, the clients will start coming to you. You'll realise that you have the opportunity to take control of your career, regardless of your previous experience, by seeing the world the way your clients do.

Each short, intense (and sometimes funny) lecture helps you identify ways to build your reputation and promote your business so you can step out of invisibility. You'll make your work more valuable, and you'll know how to price your work to attract and retain clients.

You have the opportunity to become a well-known specialist in your field. You'll learn the foundation that consistently generates client leads that translate into a higher freelancer income.

Also included: In-depth answers to FAQs that Seth has collected from his audience in preparation for this course. The FAQs will help clarify common concerns that freelancers have, as well as provide insight into overcoming everyday challenges.

Throughout the course, you'll have the opportunity to complete exercises that will help you forge a path you can easily follow. You'll get as much out of this course as you choose to put into it.

By the end of this course, you'll know what you need to do to pave your way towards a more lucrative and fulfilling freelancing career. You'll be confident enough to be your own boss, and you'll know how to put your goals in motion.

Whether you're currently freelancing full-time or you're stuck in a job that you want to get out of, Seth shows you what it takes to be an accomplished freelancer—or, as he calls it, “a warrior without a king."

Who this course is for:

  • Current freelancers who want to build and differentiate their businesses
  • Anyone interested in becoming a professional freelancer
  • This is not a course for people who seek shortcuts, guaranteed results and an easy path

key takeaways

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Crafting a clear story is crucial.

Every freelancer has a story, most of them come across as "I'm desperate, please hire me!". By taking the time to craft your story deliberately you can come up with a story that supports the level and quality of work you do rather than coming across in an unhelpful way.

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Being a freelancer is all about building assets.

Starting out as a freelancer is all about pulling together your assets: your brand, permission, and expertise. By building out these assets you'll make sure you're building something that people want to buy, rather than trying to convince people to buy from you.

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On posting your pricing on your website.

There's always a lot of debate, do you post your prices on your website or not? It all depends on the story you're trying to tell. Being really clear on what that means will make this step easy!

Why we like it

  • Gretchen lays everything out in a simple and straightforward way, helping you to get what you need from the course as you dip in and out.
  • Knowing the tendencies of the people around you means better relationships with those people are possible, you can get them to take the free quiz and then use the course resources to build a better understanding of those around you.
  • It's handy to have access to this so you can revisit whenever works best for you. We've come back to this years later and found new and interesting aspects added.