Linkedin 101

About This Workshop

Join us for this 2 hour interactive class and learn how to leverage the power of the ultimate job search tool, LinkedIn, a platform that boasts 332+ million users and is used by 93% of recruiters.

​A good LinkedIn profile can serve as a combination resume, bio and brochure on who you are and why you matter professionally. ​In this workshop you'll get practical advice on how to turn your profile from a digital CV into a sticky landing page that boosts your personal branding and attracts your ideal audience. ​You will learn how to optimise all aspects of your profile, even the ones you might have overlooked. These include:

• how to write a compelling summary
• building credibility through your experience
• how to boost your profile visibility so that LinkedIn can surface your profile when people are using certain search terms to find someone who does what you do

We will then look at using LinkedIn for professional networking and discuss different approaches that best suit your style. These tried and tested strategies will help you to maintain and expand your professional network to maximise business opportunities.

We'll finalise the session by focusing on content creation and how to build an engaging presence on the platform and position yourself as an expert within your niche.

Whether you’re a LinkedIn veteran or yet to sign up, you will get practical advice that you can start using immediately to succeed on LinkedIn this year.

Preparation

• This class is taken completely online via Zoom.
• Course set up information will be emailed 24 hours & 2 hours before the course launches.
• You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
• Important: course set up information will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. Please keep an eye out in your inbox and double check your Spam folder.

***Please note: this session will not be recorded, however, slides will be shared via email within 7 days after the class. Participants are also encouraged to download and save any shared materials (worksheets or any additional resources if applicable) during class for later reference.

About the Instructor

Joanna Michaels

Social Media Trainer & Coach ,

SMEs & Startups ★ Facebook #SheMeansBusiness Accredited Trainer

Joanna is a digital marketer and a founder of Beyond Social Buzz, a North London based digital marketing consultancy. The mission of Beyond Social Buzz is to help Startups, SMEs and professional service firms to succeed at Social Media Marketing. BSB offers social media management and social media training.

A social media lecturer, researcher and speaker, Joanna offers 8 years of experience in Social Media Marketing. She has worked with a diversity of UK and internationally-based startups and SMEs.

Joanna is also a vital part of Facebook's "She Means Business" campaign, running many meet-ups and training events across London for female entrepreneurs.